ad-cap
127 pay channels violate TRAI's 12-min ad cap rule; B4U Movies and IBN Lokmat aired maximum duration of advertisements in non-news and news list respectively

127 pays channels (104 non-news and 23 news) violated the 12-min ad cap rule during Jun 27- Sep 25, 2016, according to a document uploaded by TRAI

exchange4media Staff Feb 23, 2017 8:10 AM

ETV Rajasthan, NDTV & B4U among 133 pay channels that violated TRAI's 12-minute ad cap rule

TRAI has announced that 133 pay channels (103 non-news and 30 news) out of 263, have violated its 12-minute ad cap rule between December 28, 2015 and March 27, 2016)

exchange4media Staff May 31, 2016 8:17 AM

Delhi HC adjourns Ad Cap case till August 2016

The matter was put off by chief justice G Rohini and Justice Jayant Nath as they did not have time to hear the matter in view of urgent cases

exchange4media Staff May 13, 2016 3:13 PM

TRAI says 149 paid channels violated ad cap rule

In a recent report, TRAI says that 121 non-news and 28 news channels violated the ad cap rule in the period between 28 September to 27 December 2015.

exchange4media Staff Mar 8, 2016 12:33 PM

Delhi HC adjourns ad cap case to March 29, 2016

The Delhi High Court has adjourned the hearing of 10+2 ad cap case for 29th March 2016.

Abid Hasan Feb 12, 2016 8:46 AM

5 key challenges that face new MIB Secretary Sunil Arora

In a role that comes with monumental responsibilities of digitisation, auction, FDI, to name a few, the new MIB secretary's path is set with difficult decisions ahead

Abid Hasan Aug 31, 2015 9:47 AM

Ad cap case: Delhi HC adjourns hearing to March 24, 2015

The Delhi High Court has adjourned the 10+2 ad cap case till March 24th. This gives broadcasters a window of relief

Abid Hasan Jan 22, 2015 1:12 PM

Govt should facilitate cable industry to charge subscription, if it wants no ad cap on Pay TV channels: NCTA

Welcoming Jaitley's stand, the National Cable and Television Association (NCTA) has written an open letter to him on the issue of 12-minute per hour ad cap stipulated for TV news channels by the Telecom Regulatory Authority of India (TRAI)

exchange4media Staff Jan 21, 2015 9:19 AM

I&B Minister against ad cap in print, TV

Arun Jaitley supports the freedom of media; says government should not decide about the news and ad

exchange4media Staff Jan 20, 2015 8:44 AM

Ad cap case: Delhi HC adjourns hearing to November 20

This brings much relief for the broadcasters as this is the fourth time the hearing has been postponed

exchange4media Staff Sep 26, 2014 8:10 AM

Ad cap case: Date for final hearing pushed back to September 25

The Delhi High Court has cited the large volume of cases lined up for hearing & TRAI not yet filing its rejoinder in the case as the prime reasons for postponing the date of final hearing

Abid Hasan Jul 16, 2014 8:52 AM

Ad cap case: Date for final hearing pushed back to September 25

The Delhi High Court has cited the large volume of cases lined up for hearing & TRAI not yet filing its rejoinder in the case as the prime reasons for postponing the date of final hearing

Abid Hasan Jul 15, 2014 2:03 PM

10+2 Ad Cap: With another hearing date, b’casters mull over the way forward

Innovative advertising, subscription revenues and expansion of ad minutes are some of the main elements considered for the future of ad cap

Abid Hasan May 7, 2014 8:27 AM

Ad cap case: Next hearing in Delhi HC on May 6

There is some further respite for broadcasters as the HC has fixed the next date for hearing in the 10+2 ad cap case on May 6. In its Dec 2013 hearing, the HC had given temporary relief of around three months to broadcasters

Abid Hasan Mar 14, 2014 7:49 AM

Hearing on 10+2 ad cap case in Delhi HC today

It may be recalled that the High Court had given temporary relief of around three months to broadcasters in the case in the last hearing that took place on December 2013

Abid Hasan Mar 13, 2014 9:12 AM

Sony TV joins the 12-minute bandwagon

Media planners & marketers indicate adherence to the ad cap is also due to the inconsistent demand-supply gap from the ad fraternity. Not just Sony, other channels too are struggling with this challenge

exchange4media Staff Jan 14, 2014 9:38 AM

OOH agencies cautiously optimistic about 2014

With a less than stellar performance in the past two years, the OOH industry is hoping for a much better 2014 as elections loom and new infrastructure projects in metros create more inventory possibilities

Abhinna Shreshtha Jan 9, 2014 8:48 AM

Five trends reshaping creativity in 2014

The year 2014 will be more challenging for the creative industry. With shrinking budgets, agencies will face the challenge of creating the best strategy for a brand at a minimal cost

Twishy Jan 6, 2014 9:09 AM

10+2 ad cap: B'casters might resort to frugal techniques of inventory booking

The Sun TV model of sourcing part of the ad inventory through content partners has hurt their revenues. In case national b'casters hike their inventory cost following the ad cap, frugal techniques will be in play, say experts

Abhinav Trivedi Dec 30, 2013 8:57 AM