ad-cap
127 pays channels (104 non-news and 23 news) violated the 12-min ad cap rule during Jun 27- Sep 25, 2016, according to a document uploaded by TRAI
exchange4media Staff Feb 23, 2017 8:10 AM
TRAI has announced that 133 pay channels (103 non-news and 30 news) out of 263, have violated its 12-minute ad cap rule between December 28, 2015 and March 27, 2016)
exchange4media Staff May 31, 2016 8:17 AM
The matter was put off by chief justice G Rohini and Justice Jayant Nath as they did not have time to hear the matter in view of urgent cases
exchange4media Staff May 13, 2016 3:13 PM
In a recent report, TRAI says that 121 non-news and 28 news channels violated the ad cap rule in the period between 28 September to 27 December 2015.
exchange4media Staff Mar 8, 2016 12:33 PM
The Delhi High Court has adjourned the hearing of 10+2 ad cap case for 29th March 2016.
Abid Hasan Feb 12, 2016 8:46 AM
In a role that comes with monumental responsibilities of digitisation, auction, FDI, to name a few, the new MIB secretary's path is set with difficult decisions ahead
Abid Hasan Aug 31, 2015 9:47 AM
The Delhi High Court has adjourned the 10+2 ad cap case till March 24th. This gives broadcasters a window of relief
Abid Hasan Jan 22, 2015 1:12 PM
Welcoming Jaitley's stand, the National Cable and Television Association (NCTA) has written an open letter to him on the issue of 12-minute per hour ad cap stipulated for TV news channels by the Telecom Regulatory Authority of India (TRAI)
exchange4media Staff Jan 21, 2015 9:19 AM
Arun Jaitley supports the freedom of media; says government should not decide about the news and ad
exchange4media Staff Jan 20, 2015 8:44 AM
This brings much relief for the broadcasters as this is the fourth time the hearing has been postponed
exchange4media Staff Sep 26, 2014 8:10 AM
The Delhi High Court has cited the large volume of cases lined up for hearing & TRAI not yet filing its rejoinder in the case as the prime reasons for postponing the date of final hearing
Abid Hasan Jul 16, 2014 8:52 AM
The Delhi High Court has cited the large volume of cases lined up for hearing & TRAI not yet filing its rejoinder in the case as the prime reasons for postponing the date of final hearing
Abid Hasan Jul 15, 2014 2:03 PM
Innovative advertising, subscription revenues and expansion of ad minutes are some of the main elements considered for the future of ad cap
Abid Hasan May 7, 2014 8:27 AM
There is some further respite for broadcasters as the HC has fixed the next date for hearing in the 10+2 ad cap case on May 6. In its Dec 2013 hearing, the HC had given temporary relief of around three months to broadcasters
Abid Hasan Mar 14, 2014 7:49 AM
It may be recalled that the High Court had given temporary relief of around three months to broadcasters in the case in the last hearing that took place on December 2013
Abid Hasan Mar 13, 2014 9:12 AM
Media planners & marketers indicate adherence to the ad cap is also due to the inconsistent demand-supply gap from the ad fraternity. Not just Sony, other channels too are struggling with this challenge
exchange4media Staff Jan 14, 2014 9:38 AM
With a less than stellar performance in the past two years, the OOH industry is hoping for a much better 2014 as elections loom and new infrastructure projects in metros create more inventory possibilities
Abhinna Shreshtha Jan 9, 2014 8:48 AM
The year 2014 will be more challenging for the creative industry. With shrinking budgets, agencies will face the challenge of creating the best strategy for a brand at a minimal cost
The Sun TV model of sourcing part of the ad inventory through content partners has hurt their revenues. In case national b'casters hike their inventory cost following the ad cap, frugal techniques will be in play, say experts
Abhinav Trivedi Dec 30, 2013 8:57 AM
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