ad-cap

127 pays channels (104 non-news and 23 news) violated the 12-min ad cap rule during Jun 27- Sep 25, 2016, according to a document uploaded by TRAI

exchange4media Staff 23-February-2017

TRAI has announced that 133 pay channels (103 non-news and 30 news) out of 263, have violated its 12-minute ad cap rule between December 28, 2015 and March 27, 2016)

exchange4media Staff 31-May-2016

The matter was put off by chief justice G Rohini and Justice Jayant Nath as they did not have time to hear the matter in view of urgent cases

exchange4media Staff 13-May-2016

In a recent report, TRAI says that 121 non-news and 28 news channels violated the ad cap rule in the period between 28 September to 27 December 2015.

exchange4media Staff 08-March-2016

The Delhi High Court has adjourned the hearing of 10+2 ad cap case for 29th March 2016.

Abid Hasan 12-February-2016

In a role that comes with monumental responsibilities of digitisation, auction, FDI, to name a few, the new MIB secretary's path is set with difficult decisions ahead

Abid Hasan 31-August-2015

The Delhi High Court has adjourned the 10+2 ad cap case till March 24th. This gives broadcasters a window of relief

Abid Hasan 22-January-2015

Welcoming Jaitley's stand, the National Cable and Television Association (NCTA) has written an open letter to him on the issue of 12-minute per hour ad cap stipulated for TV news channels by the Telecom Regulatory Authority of India (TRAI)

exchange4media Staff 21-January-2015

Arun Jaitley supports the freedom of media; says government should not decide about the news and ad

exchange4media Staff 20-January-2015

Pending cases was the reason cited for adjournment today

Abid Hasan 21-November-2014

This brings much relief for the broadcasters as this is the fourth time the hearing has been postponed

exchange4media Staff 26-September-2014

The Delhi High Court has cited the large volume of cases lined up for hearing & TRAI not yet filing its rejoinder in the case as the prime reasons for postponing the date of final hearing

Abid Hasan 16-July-2014

The Delhi High Court has cited the large volume of cases lined up for hearing & TRAI not yet filing its rejoinder in the case as the prime reasons for postponing the date of final hearing

Abid Hasan 15-July-2014

Innovative advertising, subscription revenues and expansion of ad minutes are some of the main elements considered for the future of ad cap

Abid Hasan 07-May-2014

There is some further respite for broadcasters as the HC has fixed the next date for hearing in the 10+2 ad cap case on May 6. In its Dec 2013 hearing, the HC had given temporary relief of around three months to broadcasters

Abid Hasan 14-March-2014

It may be recalled that the High Court had given temporary relief of around three months to broadcasters in the case in the last hearing that took place on December 2013

Abid Hasan 13-March-2014

Media planners & marketers indicate adherence to the ad cap is also due to the inconsistent demand-supply gap from the ad fraternity. Not just Sony, other channels too are struggling with this challenge

exchange4media Staff 14-January-2014

With a less than stellar performance in the past two years, the OOH industry is hoping for a much better 2014 as elections loom and new infrastructure projects in metros create more inventory possibilities

Abhinna Shreshtha 09-January-2014

The year 2014 will be more challenging for the creative industry. With shrinking budgets, agencies will face the challenge of creating the best strategy for a brand at a minimal cost

Twishy 06-January-2014

The Sun TV model of sourcing part of the ad inventory through content partners has hurt their revenues. In case national b'casters hike their inventory cost following the ad cap, frugal techniques will be in play, say experts

Abhinav Trivedi 30-December-2013

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