Across categories, the conversation has moved beyond manufacturing. It’s now about storytelling, community and earning the right to command a premium

Sandhi Sarun Jul 15, 2026 8:42 AM

India has the manufacturing, talent and consumers to build premium activewear brands. So why does the category's highest pricing power still belong almost exclusively to foreign labels

Sandhi Sarun Jul 14, 2026 8:33 AM

Ten x You is designed for recreational, aspiring and fit-curious consumers

e4m Staff Jan 16, 2026 3:13 PM

‘Campus has stood for individuality and authenticity, and that shared belief makes this partnership so special,’ says Kriti Sanon

e4m Staff Oct 11, 2025 9:32 AM

Kriti embodies the determination, individuality, and style that inspire women to own their choices, both in life and in fashion, the company said

e4m Staff Aug 29, 2025 4:52 PM

The film celebrates the spirit of individuality and authenticity

e4m Staff Feb 18, 2025 7:22 PM

“Move Your Way” celebrates the power of individuality, conveying the brand’s belief to move through life with authenticity and uniqueness

e4m Staff Nov 7, 2024 1:50 PM

The collaboration will promote the brand's autumn winter collection

e4m Staff Oct 3, 2024 2:57 PM

This collaboration is tailored to target youngsters

e4m Staff Sep 25, 2024 12:13 PM

The campaign has been centred on the brand's Buy and Try proposition

exchange4media Staff Jun 28, 2023 3:43 PM

PLAY is a technology company that enables IoT devices in activewear and home automation vertical

exchange4media Staff Feb 10, 2020 4:59 PM