Campus Activewear onboards Vikrant Massey as brand ambassador

The collaboration will promote the brand's autumn winter collection

by e4m Staff
Published: Oct 3, 2024 2:57 PM | 2 min read

Campus Activewear, a sports and athleisure footwear brand, has announced the onboarding of actor Vikrant Massey as their new brand ambassador. The association between Campus and Vikrant Massey represents a unique blend of style, versatility, and self-expression - qualities that both the brand and the actor embody, the company said in a release.

“Vikrant Massey is well-known for his versatile on-screen performances and authentic off-screen presence. His journey, from television to starring in critically acclaimed films, mirrors Campus Activewear’s evolution into one of India’s largest athleisure brands. His passion for experimentation and his grounded nature perfectly aligns with the values of Campus and today’s youth— versatile, passionate, and authentic,” stated the release.

Speaking on the collaboration, Nikhil Aggarwal, CEO, Campus Activewear said, “Vikrant is known for his versatility. Today, he stands as a respected figure, admired by aspiring artists and especially by today’s youth. His down-to-earth charm and relatability embody the core values of Campus Activewear. We believe this collaboration will inspire our audience to embrace their individuality with confidence, just as Vikrant does every day.”

On joining hands with Campus Activewear, Vikrant Massey said, “I’ve always believed that style is a reflection of one’s true self, and I’m thrilled to represent a brand that celebrates individuality while prioritizing comfort. I’m proud to collaborate with Campus, a homegrown brand that takes bold steps to create a fashion statement for every Indian youth.”