Surge in CTV viewership is a win-win situation for both platforms and advertisers, say experts

Javed Farooqui Aug 20, 2021 8:49 AM

Joshi joined MX Player in October 2018 as Head of Marketing & Business Partnerships

exchange4media Staff Apr 13, 2021 6:52 PM

As part of a virtual panel, marketers discussed digital transformation and the metrics to measure its success

exchange4media Staff Sep 26, 2020 9:51 AM

The session to be held today at 2.30 pm will see names like Ankit Oberoi, Abhishek Joshi, Santosh Iyer, Prasanna Rai, Bhagyashree S Navare, and Shradha Agarwal in attendance

exchange4media Staff Sep 25, 2020 8:19 AM

The brand team and WATConsult steered away from the traditional methods to market

exchange4media Staff Aug 5, 2020 2:23 PM

According to a TAM AdEx report on advertising of OTT platforms on television, the ad volumes of the platforms grew 98 per cent in Jan-May 20 as compared to Jan-May 2019

Sonam Saini Jun 1, 2020 8:54 AM

DishTV & d2h users will have access to MX Player’s content through their Android set-top boxes

exchange4media Staff Apr 28, 2020 2:00 AM

Guest Column: In ‘Marketers Playbook for 2020 Post COVID-19' series, Abhishek Joshi, Head of Marketing & Business Partnerships, MX Player, says new habits will be the new normal even after the crisis

Abhishek Joshi Apr 24, 2020 9:13 AM

Moving away from conventional romance-skewed promotions, the platform explored the reality of love for its MX Original series – Pawan and Pooja

exchange4media Staff Feb 22, 2020 8:19 AM

Abhishek Joshi, Head, Marketing & Business Partnerships at MX Player, on the platform’s journey so far and what is driving the growth in the OTT industry

Shikha Paliwal Aug 14, 2019 7:56 AM

Panel of industry experts discuss the trends, opportunities and the growing scope of monetisation and engagement, amongst other things in OTT space

exchange4media Staff Nov 5, 2018 9:25 AM

Joshi had quit Sony Pictures Network India in September as SVP and Head- Marketing, Subscription and Content Licensing- Digital business.

exchange4media Staff Oct 26, 2018 3:00 PM

At The Maddies this year, the all-day mobile marketing conference will see a host of speakers from Dentsu Aegis Network, Pizza Hut, Uber, Kraft Heinz, Bajaj Corp, Vodafone, and more

exchange4media Staff Oct 4, 2018 8:54 AM

Joshi joined SPNI in June, 2015 as VP & Head - Marketing & Analytics, Digital Business.

Sonam Saini Sep 25, 2018 7:18 PM

IMPACT from the exchange4media Group, organised a roundtable on the evolving relationship between CMO and CTO, its different agendas and emergence of the Chief Marketing Technologist

exchange4media Staff Aug 6, 2018 8:57 AM

Joshi is now Head-Marketing, Subscription and Content Licensing of Digital Business

exchange4media Staff Jun 4, 2018 4:55 PM