Adobe
AI agents are reshaping modern marketing through autonomous campaign management, customer engagement, media buying, analytics, and personalised experiences.
Brij Pahwa May 21, 2026 6:26 PM
Manoj Nagpal will report to Scott Bajtos, Global Vice President, Consulting, Customer Engineering & Customer Success at Adobe
e4m Staff May 4, 2026 11:00 AM
With the acquisition of Semrush, Adobe expands its ability to serve marketers at every scale, from small businesses to global enterprises, with solutions for SEO, GEO and ASO
e4m Staff Apr 29, 2026 9:42 AM
Manoj Kohli is the former Country Head of SoftBank India and former CEO & Managing Director of Bharti Airtel
e4m Staff Mar 30, 2026 11:20 AM
Shamik Basu will lead Adobe India’s engineering and product management team
e4m Staff Mar 23, 2026 11:21 AM
WPP and Adobe will deliver integrated solutions that orchestrate the planning, creation, production and activation of creative and media assets—powered by AI agents
e4m Staff Feb 25, 2026 7:49 AM
At the India AI Impact Summit 2026, Adobe CEO Shantanu Narayen, in conversation with Sunil Bharti Mittal, stressed that scaling AI adoption requires sustainable models and open standards
e4m Staff Feb 19, 2026 1:07 PM
The integration makes Adobe’s flagship creative tools available to ChatGPT’s 800 million weekly users
e4m Staff Dec 11, 2025 4:00 PM
The new feature gives creators direct access to exclusive Shorts templates, transitions and more
India emerges as the key battleground in the global MarTech race as global giants and local SaaS players compete with AI, pricing, and innovation for dominance.
Brij Pahwa Nov 27, 2025 12:46 PM
The deal enables Adobe to integrate Semrush into its creative and marketing suite, helping brands track online visibility across traditional search and AI platforms like ChatGPT and Gemini
e4m Staff Nov 24, 2025 2:53 PM
Guest Column: Girish Balachandran, Senior Director & Head of Digital Media Business, India/S Asia, Adobe on why we need content engines that are built for speed, flexibility, and constant movement
Girish Balachandran Nov 18, 2025 9:57 AM
One in three consumers in India (33%) already use agentic AI, and 44% expect to adopt it within the next year
New audio and video tools include Generate Soundtrack for creating fully licensed audio tracks, Generate Speech for crystal clear voiceovers and a new timeline-based AI video editor
e4m Staff Oct 29, 2025 5:45 PM
Adobe Express will add enterprise-grade features in the coming months to equip organizations with self-service, on-brand, conversational creation
e4m Staff Oct 29, 2025 5:35 PM
The application to boost visibility across AI-powered chat services and browsers
e4m Staff Oct 15, 2025 5:41 PM
As consumers shift from browsing to being briefed by AI, Adobe’s Mark Szulc explains why the next era of brand discovery will belong to those who are understood, not just seen
Anuja Jain Oct 15, 2025 3:45 PM
Exclusive workshops were curated by Adobe in collaboration with exchange4media and MartechAI.com
NATIVE CONTENT Oct 6, 2025 3:40 PM
Ben Goodman joins Adobe from Okta where he spent three years as Senior Vice President and General Manager for Asia Pacific and Japan
Shantanu Narayen, leading Adobe’s AI vision, has featured on Barron’s World’s Best CEOs and Fortune’s Businessperson of the Year lists
e4m Staff Jun 14, 2025 6:59 PM
Adobe’s net income stood at $1.69 billion on a GAAP basis and $2.17 billion on a non-GAAP basis
e4m Staff Jun 13, 2025 12:44 PM
The study, however, points out that the businesses in India face data challenges
In this edition of e4m TechTalk, Anindita Veluri, Director-Marketing at Adobe India, breaks down how Adobe is not only riding the AI wave but actively shaping it to empower marketers
Shantanu David Jun 3, 2025 9:11 AM
People who use AI will replace those who don’t—just like people who used automation or computers replaced those who didn’t.
Gyan Gupta May 20, 2025 12:38 PM
Guest Column: Varun Kapoor, Director, Digital Strategy Group Asia Pacific, Adobe, writes on how generative AI enables hyper-personalised experiences and product recommendations
Varun Kapoor May 16, 2025 8:52 AM
Speaking at the WAVES summit, Adobe CEO Shantanu Narayen shared a four-fold strategy to build AI-powered frameworks
Prior to this, Aruna Shankaranarayanan was with Intel Corporation as Media and Marketing Innovation Lead
The move aims to help NIMF create a seamless omnichannel and personalized content experience for investors across digital platforms
e4m Staff Apr 23, 2025 5:47 PM
From Salesforce Marketing Cloud to Sprinklr, we explore the top global MarTech products that are making waves internationally
Brij Pahwa Mar 28, 2025 3:33 PM
The companies will build solutions that combine Publicis Groupe’s deep delivery capabilities across its intelligent content operations with Adobe Firefly Services
e4m Staff Mar 20, 2025 12:41 PM
Adobe’s innovative platform enables businesses to build, manage, and orchestrate AI agents from Adobe and third-party ecosystems
e4m Staff Mar 19, 2025 10:06 AM
Prativa Mohapatra, Vice President and Managing Director at Adobe India, addresses the AI question and more as she speaks to e4m on the sidelines of the Adobe Global Summit 2025 in Las Vegas
Tasmayee Laha Roy Mar 19, 2025 9:01 AM
The generative AI-powered marketing ecosystem is designed to transform brand engagement and scale content delivery
e4m Staff Feb 4, 2025 12:36 PM
Adobe’s State of AI-driven Consumer Value report surveyed Indian marketers and consumers to understand how much value generative AI brings to brand interactions
Guest Column: Gabbi Stubbs, Strategy & Product Marketing, Adobe APAC writes about AI defining success in the digital age where agility and accuracy are key for competitive differentiation
Gabbi Stubbs Dec 26, 2024 3:23 PM
Anindita Veluri, Director of Marketing, Adobe India, featured on IMPACT 50 Most Influential Women 2024 list
Prior to this, Lara Balazs was the CMO and General Manager, Strategic Partner Group at Intuit
e4m Staff Dec 3, 2024 10:19 AM
According to Adobe, the application empowers brands and agencies to accelerate the delivery of global advertising and marketing campaigns
e4m Staff Oct 16, 2024 11:38 AM
With the Adobe Content Authenticity web app allows creators to apply content credentials to their work, helping to protect content from unauthorized use and ensure creators receive attribution
e4m Staff Oct 9, 2024 10:41 AM
The global agency will also lead product and release marketing and local campaigns for the company’s B2B and B2C creative products and services
The new innovations will enable brands to demonstrate the impact of AI-generated marketing content through real-time experimentation and performance insights
e4m Staff Sep 16, 2024 6:30 PM
The Translate feature in Adobe Express for Desktop Web now supports eight Indian languages - Hindi, Bengali, Gujarati, Kannada, Malayalam, Punjabi, Tamil and Telugu
e4m Staff Sep 13, 2024 5:23 PM
Swati Rustagi joins Adobe from Paytm, where she served as Chief Human Resources Officer
AEM Assets is used by brands to manage library of images, videos and other content
e4m Staff Jun 28, 2024 2:06 PM