The past week, we continue to follow the BARC India landing page and outlier policy issue, with no decision still taken, even as the BARC India board met on Thursday to discuss the issues. This week, Finance Minister Nirmala Sitharaman presented her maiden Union Budget and we took a look at what the industry and brands expect from Budget 2019. Also, as India enters the ICC Cricket World Cup 2019 semi-finals, we examined how TV ad rates have shot up to leverage the mega-event.
This week, the news of TBWA\Anthem founder George John's passing saw tributes pour in for the ad man fondly known as 'Gentleman George'.
There were interesting people movements this week, including Harish Shriyan stepping down from his role as CEO of Omnicom Media Group India, as well as Publicis India appointing Vikash Chemjong and Basabjit ‘Tito’ Majumdar as National Creative Directors for the northern region.
Also, this week Publicis Groupe finalised a $4bn deal to acquire data marketing firm Epsilon.
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