The increase in numbers is good news for the industry. Most of the newspaper growth has come from regional (vernacular ) publications. This will help marketers gain more options for advertising in the emerging markets beyond the metros (Tier 2, 3, etc,) says Shriyan
The 10th anniversary will be celebrated through the year with a series of initiatives. OMD India commenced operations in Mumbai on February 7, 2007 and quickly expanded to the cities of Delhi, Bangalore and Chennai driven by consistent and robust growth, year on year.
"I will try to work together with team here and global teams in London and New York and rest of the world to drive, and bring global business to OMD in India. I also want to roll my sleeves up and help the team here to grow their business as well," says Stephen Li, Asia Pacific CEO, OMD
Two of the older players – Zee TV and Sony Entertainment (Multi Screen Media) – parted ways with media agency partners Madison Media and MediaCom, respectively, to enter into new relations in 2010. Hindi GECs have been discussing almost 17 new shows with agencies and advertisers – all this in just the first week of 2010. The Hindi GEC war has at least begun as expected.