Recap: The Week That Was

A roundup of the stories that made headlines this week

RECAP

As 2018 draws to a close, it’s time to reflect on the year that was. And so, during the week, we had year-ender articles summing up all major developments in different sectors. We also had very interesting analytical pieces on the OTT scene in India and how the new tariff rule ads have made IBF the top advertiser on TV. There were some important appointment announcements too.

Click on the links below to read all these stories yet again.

 

TV Industry: Here’s what made headlines in 2018
https://www.exchange4media.com/media-tv-news/tv-industry-heres-what-made-headlines-in-2018-93569.html

 

Native advertising pieces that raised the bar this year
https://www.exchange4media.com/advertising-news/native-advertising-pieces-that-raised-the-bar-this-year-93462.html


Disruptive advertising trends that 2018 brought in
https://www.exchange4media.com/advertising-news/disruptive-advertising-trends-that-2018-brought-in-93494.html


2019: The year of the voice
https://www.exchange4media.com/digital-news/2019-the-year-of-the-voice-93544.html

 

TVCs informing viewers about new tariff rule make IBF top advertiser
https://www.exchange4media.com/marketing-news/tvcs-informing-viewers-about-new-tariff-rule-makes-ibf-top-advertiser-93598.html

 

Is the Indian OTT consumer ready to pay?
https://www.exchange4media.com/digital-news/is-the-indian-ott-consumer-ready-to-pay-93502.html

 

Mindshare APAC elevates Prashant Modi as COO; appoints Rohan Lightfoot as CGO
https://www.exchange4media.com/announcements-news/mindshare-apac-elevates-prashant-modi-as-coo-appoints-rohan-lightfoot-as-cgo-93552.html

 

Aditya Kanthy, Group MD, DDB Mudra, set to become CEO next year
https://www.exchange4media.com/announcements-news/aditya-kanthy-group-md-ddb-mudra-all-set-to-become-ceo-from-next-year-93535.html

 

Reliance Entertainment’s Big Synergy appoints Rajiv Bakshi as CEO
https://www.exchange4media.com/announcements-news/reliance-entertainments-big-synergy-appoints-rajiv-bakshi-as-ceo-93534.html

 

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.