The week saw the launch of the much-awaited Pitch Madison Advertising Report 2019. The event had the who’s who of the industry coming together to share important insights on all the latest trends.

Click on the links below to catch all the stories from the day-long event. Also, over the week, exchange4media put out some very interesting analytical pieces.

PMAR 2019: Cheer for industry; ad market likely to grow 16.4%
https://www.exchange4media.com/advertising-news/pmar-2019-cheers-for-industry-ad-market-likely-to-grow-164-94648.html

Unified measurement system will help drive advertising growth: Madhusudan Gopalan, P&G
https://www.exchange4media.com/advertising-news/unified-measurement-system-will-help-drive-advertising-growth-madhusudan-gopalan-pg-94669.html

TRAI tariff, web measurement & data privacy will be big disrupters of 2019: Vikram Sakhuja
https://www.exchange4media.com/advertising-news/trai-tariff-web-measurement-data-privacy-will-be-big-disrupters-of-2019-vikram-sakhuja-94670.html

Sam Balsara takes ad industry's #10YearChallenge
https://www.exchange4media.com/advertising-news/sam-balsara-does-ad-industrys-10yearchallenge-94668.html

FMCG has always been about excellent mass-market brand building: Sunil Kataria, CEO, GCPL
https://www.exchange4media.com/marketing-news/fmcg-has-always-been-about-excellent-mass-market-brand-building-sunil-kataria-ceo-gcpl-94673.html

Xiaomi clocked US $15 bn revenue in 7 years, Facebook took 12 years: Manu Jain
https://www.exchange4media.com/advertising-news/xiaomi-clocked-us-15-bn-revenue-in-7-years-facebook-took-12-years-manu-jain-94671.html

PMAR 2019: TV is here to stay, while Digital will grow parallel, opine industry leaders
https://www.exchange4media.com/media-tv-news/pmar-2019-tv-is-here-to-say-while-digital-will-grow-parallel-opine-industry-leaders-94680.html

Polls 2019: Political ad spends expected to be double this time; digital to get big share
https://www.exchange4media.com/advertising-news/polls-2019-political-ad-spends-expected-to-be-double-this-time-digital-to-get-big-share-94638.html

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The week that went by saw a lot of activity, thanks to the developments around the TRAI new tariff order and some key appointments.  We also witnessed big mandate announcements. A couple of interesting analytical pieces and interviews made for some good read. Click on the links below to read these articles one more time: 

ISA’s advisory extends support to industry members in transition period of TRAI NTO

https://www.exchange4media.com/media-tv-news/isas-advisory-extends-support-to-industry-members-in-transition-period-of-new-trai-nto-94529.html

Madison Media bags Rs 500-crore Marico account

https://www.exchange4media.com/announcements-news/madison-media-bags-rs-500-crore-marico-account-94521.html

L&T appoints Yuvraj Mehta as Head of Brand Management & Communications

https://www.exchange4media.com/pr-watch-news/lt-appoints-yuvraj-mehta-as-head-of-brand-management-communications-94523.html

Kartikeya Bhandari appointed as Chief Marketing Officer of Livspace

https://www.exchange4media.com/announcements-news/kartikeya-bhandari-appointed-as-chief-marketing-officer-of-livspace-94502.html

BCG’s Rishab Gulshan joins BCCL as Head - Group Strategy and Digital Growth

https://www.exchange4media.com/digital-news/bcgs-rishab-gulshan-joins-bccl-as-head-group-strategy-and-digital-growth-94492.html

Lowe Lintas elevates Naveen Gaur as Deputy CEO

https://www.exchange4media.com/announcements-news/lowe-lintas-elevates-naveen-gaur-as-deputy-ceo-94483.html

Ogilvy North names Ritu Sharda as Chief Creative Officer 

https://www.exchange4media.com/announcements-news/ogilvy-north-names-ritu-sharda-as-chief-creative-officer-94443.html

Wavemaker India bags the digital media mandate for ITC

https://www.exchange4media.com/announcements-news/wavemaker-india-bags-the-digital-media-mandate-for-itc-94435.html

With free samples and catchy ads, brand-building begins at Kumbh Mela

https://www.exchange4media.com/marketing-news/with-free-samples-and-catchy-ads-brand-building-begins-at-kumbh-mela-94423.html

K Yatish Rajawat quits as DNA Editor-in-Chief

https://www.exchange4media.com/announcements-news/k-yatish-rajawat-quits-as-dna-editor-in-chief-94395.html

20% of our business now comes from offline channels: Amisha Jain, CEO, Zivame

https://www.exchange4media.com/marketing-news/20-of-our-business-now-comes-from-offline-channels-amisha-jain-md-zivame-94430.html

For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK

This week saw a mixed bag of stories. The biggest highlight was the launch of DAN-e4m digital marketing report. There were some big appointments. Also, we did some very interesting news & analytical stories this week. Click on the links below to read these articles one more time.  

Digital to command nearly 30% of ad pie by 2021: DAN-e4m Report
https://www.exchange4media.com/digital-news/digital-to-command-nearly-30-of-ad-pie-by-2021-dan-e4m-report-94044.html

Industry predictions: 2019 to see more dynamic play in OTT space
https://www.exchange4media.com/digital-news/industry-predictions-2019-to-see-more-dynamic-play-in-ott-space-93963.html

2019 through the eyes of Media Agency Leaders
https://www.exchange4media.com/marketing-news/2019-through-the-eyes-of-media-agency-leaders-93988.html

DD Free Dish e-Auctions to resume based on new policy
https://www.exchange4media.com/media-tv-news/dd-free-dish-e-auctions-to-resume-based-on-new-policy-94019.html

IRS 2018 runs behind schedule, likely to be out by March end
https://www.exchange4media.com/media-others-news/irs-2018-runs-behind-schedule-likely-to-be-out-by-march-end-93962.html

Manu Sawhney appointed as new CEO of the International Cricket Council
https://www.exchange4media.com/announcements-news/manu-sawhney-appointed-as-new-ceo-of-the-international-cricket-council-94012.html

Sonal Dabral to lead Ogilvy APAC Creative Team
https://www.exchange4media.com/announcements-news/sonal-dabral-to-lead-ogilvy-apac-creative-team-93998.html

Mullen Lintas names Vikas Mehta CEO
https://www.exchange4media.com/announcements-news/mullen-lintas-names-vikas-mehta-ceo-93968.html

For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK

This week exchange4media took a look at the emerging trends in various sectors. Also, the I&B Ministry announced its decision to hike ad rates for the print media by 25%. There were also big pitches and account wins, as Marico invited a media pitch worth 500 crores, a year after incumbent agency Lodestar UM took charge of the account, while Dentsu Aegis Network bagged the 500 crore media business for Oppo, OnePlus.

Several interesting people movements also made the news this week, with Matt James being appointed as Global Brand President of Zenith, Binodan Sarma being appointed as VP, Dentsu Impact Digital. Delna Sethna also moved on from L&K Saatchi & Saatchi as Chief Creative Officer, while Priyanka Sehgal of Network18 and Network18 Digital CEO Manish Maheshwari also resigned. In International News, Chris Hirst was elevated as CEO of Global Creative Network, Havas.

Read these stories and more:

What’s in store for the ad world in 2019

https://www.exchange4media.com/advertising-news/whats-in-store-for-the-ad-world-in-2019-93837.html

Industry predictions: Radio waves into 2019

https://www.exchange4media.com/media-radio-news/industry-predictions-radio-waves-into-2019-93869.html

IPL, World Cup and General Elections: TV industry to see a lot of activity in 2019

https://www.exchange4media.com/media-tv-news/ipl-world-cup-and-general-elections-tv-industry-to-see-lot-of-activity-in-2019-93896.html

Marketers watch out: Trends that will take off in 2019

https://www.exchange4media.com/marketing-news/and-the-big-predictions-for-2019-by-marketing-maestros-are-93784.html

Changes in tech will influence marketing in 2019 in a big way: Report

https://www.exchange4media.com/marketing-news/changes-in-tech-will-influence-marketing-in-2019-in-a-big-way-report-93834.html

I&B Ministry hikes ad rates for print media by 25%

https://www.exchange4media.com/media-print-news/ib-ministry-hikes-advertisement-rates-for-print-media-by-25-93867.html

Marico invites media pitch worth Rs 500 crore

https://www.exchange4media.com/announcements-news/marico-invites-media-pitch-worth-rs-500-crore-93946.html

DAN bags media account for OPPO, OnePlus

https://www.exchange4media.com/marketing-news/dan-bags-media-account-for-oppo-oneplus-93876.html

Zenith appoints Matt James as Global Brand President

https://www.exchange4media.com/announcements-news/zenith-appoints-matt-james-as-global-brand-president-93830.html

Dentsu Impact appoints Binodan Sarma as VP, Dentsu Impact Digital

https://www.exchange4media.com/announcements-news/dentsu-impact-appoints-binodan-sarma-as-vp-dentsu-impact-digital-93937.html

L&K Saatchi & Saatchi's CCO Delna Sethna moves on

https://www.exchange4media.com/announcements-news/delna-sethna-moves-on-from-lk-saatchi-saatchi-93864.html

Priyanka Sehgal of Network18 calls it quits

https://www.exchange4media.com/announcements-news/priyanka-sehgal-of-network18-calls-it-quits-93949.html

Network18 Digital CEO Manish Maheshwari quits

https://www.exchange4media.com/announcements-news/network18-digital-ceo-manish-maheshwari-quits-93862.html

Havas promotes Chris Hirst as CEO of Global Creative Network

https://www.exchange4media.com/marketing-news/havas-promotes-chris-hirst-as-ceo-of-global-creative-network-93932.html

For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK

As we stepped into the new year, exchange4media looked at the trends that dominated 2018 and the ones that are expected to dominate 2019. Some of the other important stories of the week were the movement of Kellogg’s creative account from JWT to Ogilvy and elevation of Avinash Pandey as the CEO ABP News Network. Click on the links below to read these stories one more time.

2019 Predictions: Digital trends to watch out for
https://www.exchange4media.com/digital-news/2019-predictions-digital-trends-to-watch-out-for-93759.html

Happy 2019 to the Indian Ad Land: The Numbers Look Good
https://www.exchange4media.com/advertising-news/happy-2019-to-the-indian-ad-land-the-numbers-look-good-93737.html

2018: A year of large-format digital shows and tier-II & III audience
https://www.exchange4media.com/digital-news/2018-a-year-of-large-format-digital-shows-and-tier-ii-and-iii-audience-93724.html

Kellogg’s creative duties move to Ogilvy from JWT

https://www.exchange4media.com/announcements-news/kelloggs-creative-account-moves-to-ogilvy-from-jwt-93785.html

Avinash Pandey elevated as CEO ABP News Network
https://www.exchange4media.com/media-tv-news/avinash-pandey-elevated-as-ceo-abp-news-93748.html

Kalli Purie of India Today creates flat structure, elevates division heads to COO level
https://www.exchange4media.com/media-print-news/kalli-purie-of-india-today-creates-flat-structure-elevates-sales-heads-to-coo-93744.html

For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK

This week, the new TRAI tariff order dominated the headlines as television channels work to educate consumers about the new framework. This week also saw interesting people movements including the appointment of Basant Dhawan as National Agency Head, Entertainment Business, Star India, and Arpana Kumar being appointed as Lead Communications & Programmes, Shell India.

This week we also continued our Year-Ender series with 'The Year That Was 2018' and took a look back at key moments in the media, marketing, and advertising world that made headlines this year.

Read more here:

Ahead of TRAI’s tariff regime, broadcasters announce new channel packs

https://www.exchange4media.com/media-tv-news/ahead-of-trais-tariff-regime-broadcasters-announce-new-channel-packs-93633.html

Tariff rule: TRAI gives 30 days for transition, but broadcasters all set for the show

https://www.exchange4media.com/media-tv-news/new-tariff-rule-deadline-extended-but-broadcasters-all-set-for-the-show-93697.html

TRAI announces 1-month migration period for smooth implementation of tariff order

https://www.exchange4media.com/media-tv-news/trai-announces-1-month-migration-period-for-smooth-implementation-of-tariff-order-93706.html

TRAI extends deadline for new tariff regime to Feb 1

https://www.exchange4media.com/media-tv-news/trai-extends-deadline-for-new-tariff-regime-to-feb-1-93690.html

Star India appoints Basant Dhawan as National Agency Head, Entertainment Business

https://www.exchange4media.com/announcements-news/star-india-appoints-basant-dhawan-as-national-agency-head-entertainment-business-93692.html

Shell India appoints Arpana Kumar as Lead Communications & Programmes

https://www.exchange4media.com/announcements-news/shell-india-appoints-arpana-kumar-as-lead-communications-programmes-93693.html

Key developments that shaped print media in 2018

https://www.exchange4media.com/media-print-news/three-key-developments-that-shaped-print-media-in-2018-93630.html

Native advertising pieces that raised the bar this year

https://www.exchange4media.com/advertising-news/native-advertising-pieces-that-raised-the-bar-this-year-93462.html

For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK

This week we witnessed Rajan Anandan VP, Southeast Asia and India, Google win the IMPACT Person of the Year 2018 Award, while WPP unveiled its radical evolution plan, which included major restructuring and cutting of 3,500 jobs. 

The week gone by was also one of big pitches and account wins with Chinese smartphone maker calling for a media pitch worth Rs 200 crore, while IPG Mediabrands' Initiative retained Reckitt Benckiser account worth Rs 450 crore. There were several interesting appointments this week as Wavemaker global CEO Tim Castree was appointed as CEO of GroupM, North America, and Uday Shankar was named as Chairman of Star & Disney India and President of The Walt Disney Company APAC.

As the week came to a close, the exchange4media flagship India PR & Corporate Communications 2018 Awards (IPRCCC Awards) kicked off with Adfactors PR, Genesis Burson-Marstellar and Viacom 18 winning big.

Read these stroies and more:

Rajan Anandan wins IMPACT Person of the Year, 2018 Award

https://www.exchange4media.com/digital-news/rajan-anandan-wins-impact-person-of-the-year-2018-award-93332.html

WPP to cut 3,500 jobs as part of restructuring

https://www.exchange4media.com/marketing-news/wpp-to-cut-3500-jobs-93414.html

OnePlus calls for media pitch worth Rs 200 crore

https://www.exchange4media.com/announcements-news/oneplus-calls-for-media-pitch-worth-rs-200-core-93432.html

Initiative retains Reckitt Benckiser account worth Rs 450 crore

https://www.exchange4media.com/announcements-news/initiative-retains-reckitt-benckiser-account-worth-rs-450-crore-93468.html

GroupM names Wavemaker CEO Tim Castree as CEO GroupM, North America

https://www.exchange4media.com/announcements-news/groupm-names-wavemaker-ceo-tim-castree-as-ceo-groupm-north-america-93441.html

Uday Shankar named Chairman, Star & Disney India; President, The Walt Disney Company APAC

https://www.exchange4media.com/announcements-news/uday-shankar-to-be-chairman-star-disney-india-president-the-walt-disney-company-apac-93461.html

Adfactors PR, Genesis Burson-Marstellar and Viacom 18 win big at IPRCCA 2018

https://www.exchange4media.com/marketing-news/adfactors-pr-genesis-burson-marstellar-and-viacom-18-win-big-at-iprcca-93442.html

For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK

The week turned out to be quite an eventful one, with several major announcements. The industry witnessed some big appointments and resignations, including Piyush Pandey’s elevation as Global Chief Creative Officer of Ogilvy, Unilever CMO Keith Weed’s retirement and India Today Group CEO Vivek Khanna stepping down. The other highlight of the week was Hindustan Unilever’s acquisition of GlaxoSmithKline Consumer Healthcare India. exchange4media did detailed coverage of all these developments. Click on the links below to read the stories.

Ogilvy appoints Piyush Pandey as its global CCO
https://www.exchange4media.com/announcements-news/ogilvy-appoints-piyush-pandey-as-its-global-cco-93292.html

Unilever CMO Keith Weed Quits
https://www.exchange4media.com/marketing-news/unilever-cmo-keith-weed-quits-93320.html

HUL acquires GSK Consumer Health India for Rs 31,700 crore

https://www.exchange4media.com/announcements-news/hul-acquires-gsk-consumer-health-india-for-rs-31700-crore-93245.html

Another first for Piyush Pandey, only Indian to become a Global CCO
https://www.exchange4media.com/advertising-news/another-first-for-piyush-pandey-only-indian-to-become-a-global-cco-93302.html

Piyush Pandey: The universal creative director everyone wants to impress
https://www.exchange4media.com/advertising-news/piyush-pandey-the-universal-creative-director-everyone-wants-to-impress-93321.html

HUL-GSK merger: A win-win for both sides

https://www.exchange4media.com/marketing-news/hul-gsk-merger-a-win-win-for-both-sides-93251.html

What giant mergers say about the future of agencies

https://www.exchange4media.com/advertising-news/what-giant-mergers-say-about-the-future-of-agencies-93268.html

India Today Group CEO Vivek Khanna quits
https://www.exchange4media.com/media-tv-news/india-today-group-group-ceo-quits-93237.html

For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK

It has been a busy week with two of our events scheduled one after the other, the Indian Marketing Awards in Delhi and the exchange4media Conclave South in Bengaluru, both concluding as a grand success.

The news of the week was WPP announcing that Wunderman and J. Walter Thompson will unite to form Wunderman Thompson, a creative, data and technology agency built to inspire growth for its clients. 

The week also saw the sad demise of CNN News18 Managing Editor, Radhakrishnan Nair. Many tributes flowed in from industry veterans and Nair's colleagues praising him for being a professional father.

The past week also saw several appointments, MediaCom appoints Christine Fang as Global CFO, Havas India appointed Bobby Pawar as Chairman & Chief Creative Officer, Walt Disney Company named Mahesh Samat as APAC Head of Consumer Products Commercialisation, among others.

In the advertising world, the ad that has been the talk of the town is the campaign by Birla Aerocon Pipes. The green building solution brand has leveraged desi cultural nuances just right leaving Indians very amused. 

During the week, we also featured interesting interviews and analytical pieces perfect for your weekend read. Below you'll find a handful of the best headlines we published this week, click on them for more:

WPP to merge J Walter Thompson with Wunderman

https://www.exchange4media.com/announcements-news/wpp-to-merge-j-walter-thompson-and-wunderman-93133.html

CNN News18 Managing Editor Radhakrishnan Nair is no more

https://www.exchange4media.com/media-tv-news/cnn-news18-managing-editor-radhakrishnan-nair-is-no-more-93142.html

Influencer marketing is broken, can we fix it?

https://www.exchange4media.com/digital-news/influencer-marketing-is-broken-can-we-fix-it-93118.html

Shamsher Singh to head Republic TV’s soon-to-be-launched Hindi channel

https://www.exchange4media.com/people-movement-news/mediacom-appoints-christine-fang-as-global-cfo-93129.html

MediaCom appoints Christine Fang as Global CFO

https://www.exchange4media.com/people-movement-news/mediacom-appoints-christine-fang-as-global-cfo-93129.html

Havas India appoints Bobby Pawar as Chairman & Chief Creative Officer

https://www.exchange4media.com/announcements-news/havas-india-appoints-bobby-pawar-as-chairman-chief-creative-officer-93141.html

Walt Disney Company names Mahesh Samat as APAC Head of Consumer Products Commercialisation

https://www.exchange4media.com/media-tv-news/walt-disney-company-names-mahesh-samat-as-apac-head-of-consumer-products-commercialisation-93128.html

Reckitt Benckiser calls for media pitch worth Rs 450 crore

https://www.exchange4media.com/account-movement-news/reckitt-benckiser-calls-for-media-pitch-worth-rs-450-crore-93091.html

What's in a name?: A lot, says Birla Aerocon's hilarious ad

https://www.exchange4media.com/advertising-news/whats-in-a-name-a-lot-says-birla-aerocons-hilarious-ad-93117.html

Snapchat Kicks-Off India Story

https://www.exchange4media.com/digital-news/snapchat-kicks-off-india-story-93177.html

For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK

This week began on a sad note as the media and advertising world awoke to the news of legendary ad-man, Alyque Padamsee's passing at the age of 90. Tributes poured in for the advertising doyen, considered to be the 'Father of modern Indian advertising'.

The week also witnessed many people movements, including Raj Nayak stepping down from his role as COO at Viacom18, and Joy Chakraborthy, Forbes India CEO and President (Revenue), Network18 Media & Investments, who stepped down from his role on Monday.

One of the week's big appointments has been that of Abhijit Bose, who was named Country Head of WhatsApp India. Digital marketing agency Social Kinnect also announced the appointment of Bharat Suri as Vice President of Operations. 

Also, the first edition of the exchange4media Media & Media Education Summit also began last week in New Delhi and witnessed leading experts discussing the challenges faced in the fields of Media and Media Education.

Click to read these stories and more:

Ad veteran Alyque Padamsee passes away:

https://www.exchange4media.com/advertising-news/ad-veteran-alyque-padamsee-passes-away-93006.html

Tributes Pour in for Alyque Padamsee:

https://www.exchange4media.com/marketing-news/tributes-pour-in-for-alyque-padamsee-93010.html

Alyque Padamsee: God and Father of Modern Indian Advertising:

https://www.exchange4media.com/advertising-news/alyque-padamsee-god-and-father-of-modern-indian-advertising-93014.html

Our loss to see a committed leader leave: Sudhanshu Vats on Raj Nayak's exit:

https://www.exchange4media.com/media-tv-news/our-loss-to-see-a-committed-and-beloved-leader-leave-sudhanshu-vats-on-rajs-exit-93046.html

Joy Chakraborthy quits Network18:

https://www.exchange4media.com/media-tv-news/joy-chakraborthy-quits-network18-93021.html

Abhijit Bose appointed as Head of WhatsApp India:

https://www.exchange4media.com/people-movement-news/whatsapp-appoints-abhijit-bose-as-head-of-whatsapp-india-93063.html

Social Kinnect appoints Bharat Suri as VP-Operations:

https://www.exchange4media.com/announcements-news/social-kinnect-appoints-bharat-suri-as-vp-operations-93020.html

Jury Meet of Media & Media Education Summit held in New Delhi:

https://www.exchange4media.com/media-print-news/jury-meet-of-media-media-education-summit-held-in-new-delhi-93012.html

Important to bridge gap between theory & practice: Experts at e4m Media Summit:

https://www.exchange4media.com/media-others-news/important-to-bridge-gap-between-theory-practice-experts-at-e4m-media-summit-93099.html

For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK