native-advertising

Advertorial: With digital experiences getting more immersive every day, ads have to keep up. Yahoo explains why native ads work and drive results in this age of innovative experiences

exchange4media Staff 28-March-2019

Vishal Parekh, Director - Sales of Verizon Media says through broader reach and innovation, digital marketers will find fresh success with native advertising in 2019

Vishal Parekh 01-February-2019

Through this deal, which launches this month, marketers will gain additional access to 20 per cent more native inventory through Oath Ad Platforms

exchange4media Staff 09-January-2019

A roundup of the stories that made headlines this week

exchange4media Staff 22-December-2018

From Ford, Rolex and Microsoft to IKEA and Tucan Travel, pieces from these brands this year showed us the beauty of impactful paid content

exchange4media Staff 21-December-2018

Karthik Nagarajan of Wavemaker on content marketing campaigns, and how brand can capitalise on native advertising

exchange4media Staff 27-September-2018

Experts from FoxyMoron, WorldWide Media, Zirca Digital Solutions, White Rivers Media talk about the need for an effective means of distribution to reach the audience

Misbaah Mansuri 30-August-2018

Hemali will oversee generating sales and revenue for ContentdB- Zirca’s SAAS platforms for native advertising

exchange4media Staff 10-July-2018

While native advertising seems to be a buzzword right now, we take a sneak peek at whether Indian brands and advertisers have caught up with it or are still scratching the surface when it comes to 'native'

Misbaah Mansuri 28-December-2017

Global native advertising spends are set to double in the next few years; increasing from $30.9 billion in 2015 to $59.35 billion in 2018, as per the Native Advertising Institute

Neena Dasgupta 13-November-2017

ContentdB is designed to help manage content campaigns across multiple discovery, social, search networks and publishers

exchange4media Staff 20-July-2017

The ad man turned marketer and a successful digital immigrant, currently with HT Media, opines that native content is marketing, not disguised editorial

Rameet Arora 02-May-2017

Paul Rossi, President of The Economist Group, firmly believes that only media organisations that provide value and uniqueness will survive in the future. Excerpts from an exclusive chat with exchange4media where he discusses the future of media in a digital world

Abhinn Shreshtha 08-March-2017

Digital marketing has over the last few years undergone a substantial transformation and created a wave of new possibilities for brands, writes Pratik Gupta, Co-founder of FoxyMoron.

Pratik Gupta 29-February-2016

Angad Bhatia, Business Head (Times Lifestyle Network )at Times Internet, who has been leading the Network’s digital properties like Indiatimes, iDiva and MensXP since 2012, speaks about their social strategy, native advertising, the impact of new age media organizations like Vox and Buzzfeed and the road ahead for Times Lifestyle Network

Abhinn Shreshtha 27-October-2015

The new advertising format has begun generating traction among Rediff's clients in the consumer technology, FMCG, banking finance and insurance sectors in India

Ankur Singh 14-September-2015

Mobile ad spends are expected to grow at 40-50 per cent in 2015. Considering mobile ad spends at Rs 450 crore in 2014, ad spends should be around Rs 675 crore in 2015 (taking a 50 per cent CAGR), according to report unveiled at Maddies Awards yesterday

Abhinn Shreshtha 10-September-2015

Gulshan Verma, GM (India and SAE) at Outbrain, tells us that the content discovery platform serves more than 200 billion content recommendations each month to users in over 150 countries. He shares insights on the company’s future plans and how India fits into this strategy

Abhinn Shreshtha 21-July-2015

Times Internet had added native and content advertising reach to its ad technology platform adCenter with the new launch.

Abhinn Shreshtha 20-March-2015