Hemali Dave appointed as Business Head of Content at Zirca Digital Solutions

Hemali will oversee generating sales and revenue for ContentdB- Zirca’s SAAS platforms for native advertising

Native advertising spends to double up globally: Experts

While native advertising seems to be a buzzword right now, we take a sneak peek at whether Indian brands and advertisers have caught up with it or are...

Guest Column: Native advertising is a game-changer for the Indian marketing industry: Neena Dasgupta, Zirca

Global native advertising spends are set to double in the next few years; increasing from $30.9 billion in 2015 to $59.35 billion in 2018, as per the...

Zirca launches ContentdB, Asia's first integrated native advertising management platform

ContentdB is designed to help manage content campaigns across multiple discovery, social, search networks and publishers

Guest Column: The native has arrived, but we are far from home: Rameet Arora

The ad man turned marketer and a successful digital immigrant, currently with HT Media, opines that native content is marketing, not disguised editori...

You cannot charge for vanilla content. You have to be very clear about what value you are giving to the consumer: Paul Rossi, President, The Economist Group

Paul Rossi, President of The Economist Group, firmly believes that only media organisations that provide value and uniqueness will survive in the futu...

Guest Column: 6 Digital trends to watch out for: Pratik Gupta: Co-founder FoxyMoron

Digital marketing has over the last few years undergone a substantial transformation and created a wave of new possibilities for brands, writes Pratik...

Indiatimes can break into the top 3 publisher list in 12-15 months: Angad Bhatia

Angad Bhatia, Business Head (Times Lifestyle Network )at Times Internet, who has been leading the Network’s digital properties like Indiatimes, iDiva...

Rediff.com focuses on native ads, updates consumer-experience tools

The new advertising format has begun generating traction among Rediff's clients in the consumer technology, FMCG, banking finance and insurance sector...

Mobile ad spends to increase by 60% in 2015

Mobile ad spends are expected to grow at 40-50 per cent in 2015. Considering mobile ad spends at Rs 450 crore in 2014, ad spends should be around Rs...

Creating great content is only half the battle: Gulshan Verma

Gulshan Verma, GM (India and SAE) at Outbrain, tells us that the content discovery platform serves more than 200 billion content recommendations each...

Times adds native advertising capability with Columbia Traffic Network

Times Internet had added native and content advertising reach to its ad technology platform adCenter with the new launch.

Andbeyond.media launches on-demand native ad marketplace

Andbeyond.media says it wants to ensure brands and publisher can leverage at scale 'adaptive' creatives programmatically and in a device agnostic mann...

Tyroo plans to drive 100 million transactions with launch of product ads

Ad-tech platform Tyroo has launched product ads for app developers and aims to drive over 100 million transacting customers through publisher partners...

Guest Column: 2014 has been a year of more hits than misses: Dhunji S Wadia

A blurring line between Retailers and E-Tailers, a marked brand preference for longer digital routes, communication playing a pivotal role in election...

Mindshare and POSSIBLE launch Content+ to power real-time content marketers

Content+ will launch units in London, Singapore, and Shanghai with further expansion in the next six months

Xaxis & Disqus launch first global programmatic platform for native advertising

With first look access to Disqus inventory and 1.6 billion unique monthly visitors, Xaxis advertisers will be able to run their native campaigns throu...

InMobi and NDTV India come together to bring native advertising on mobile

Together with InMobi, NDTV will now be able to offer a bouquet of innovative ad units native to its news content, thereby further re-inventing the use...

Appification of localised content will rise in 12-18 months : Narayan Murthy Ivaturi

Publishers who did not port their offline content to digital will leapfrog on the online medium and their content will directly come to mobile to reac...

Are digital advertisers going native?

Native advertising is causing a blur between ads and content, and the trend's growing popularity is prompting the advertising industry to sit up and t...

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