native-advertising
Taboola

Buck, SVP, Global Revenue, talks about the aim of launching Taboola, its advertisers and the ROI the brands have received

Noel Dsouza May 15, 2019 9:20 AM

Vertoz

With the launch of this new platform, Vertoz offers brands premium native advertising campaigns across a variety of regional news publishers and informative blogs in 10+ Indian languages

exchange4media Staff Apr 25, 2019 11:12 AM

graphic

Advertorial: With digital experiences getting more immersive every day, ads have to keep up. Yahoo explains why native ads work and drive results in this age of innovative experiences

exchange4media Staff Mar 28, 2019 4:05 PM

Vishal Parekh

Vishal Parekh, Director - Sales of Verizon Media says through broader reach and innovation, digital marketers will find fresh success with native advertising in 2019

Vishal Parekh Feb 1, 2019 8:00 AM

verizon

Through this deal, which launches this month, marketers will gain additional access to 20 per cent more native inventory through Oath Ad Platforms

exchange4media Staff Jan 9, 2019 1:20 PM

RECAP

A roundup of the stories that made headlines this week

exchange4media Staff Dec 22, 2018 8:57 AM

Yearender

From Ford, Rolex and Microsoft to IKEA and Tucan Travel, pieces from these brands this year showed us the beauty of impactful paid content

exchange4media Staff Dec 21, 2018 8:32 AM

Karthik Nagarajan of Wavemaker on content marketing campaigns, and how brand can capitalise on native advertising

exchange4media Staff Sep 27, 2018 8:52 AM

Experts from FoxyMoron, WorldWide Media, Zirca Digital Solutions, White Rivers Media talk about the need for an effective means of distribution to reach the audience

Misbaah Mansuri Aug 30, 2018 8:40 AM

Hemali Dave-Zirca

Hemali will oversee generating sales and revenue for ContentdB- Zirca’s SAAS platforms for native advertising

exchange4media Staff Jul 10, 2018 10:29 AM

While native advertising seems to be a buzzword right now, we take a sneak peek at whether Indian brands and advertisers have caught up with it or are still scratching the surface when it comes to 'native'

Misbaah Mansuri Dec 28, 2017 8:58 AM

Global native advertising spends are set to double in the next few years; increasing from $30.9 billion in 2015 to $59.35 billion in 2018, as per the Native Advertising Institute

Neena Dasgupta Nov 13, 2017 8:50 AM

ContentdB is designed to help manage content campaigns across multiple discovery, social, search networks and publishers

exchange4media Staff Jul 20, 2017 6:17 PM

Guest Column: The native has arrived, but we are far from home: Rameet Arora

The ad man turned marketer and a successful digital immigrant, currently with HT Media, opines that native content is marketing, not disguised editorial

Rameet Arora May 2, 2017 8:42 AM

You cannot charge for vanilla content. You have to be very clear about what value you are giving to the consumer: Paul Rossi, President, The Economist Group

Paul Rossi, President of The Economist Group, firmly believes that only media organisations that provide value and uniqueness will survive in the future. Excerpts from an exclusive chat with exchange4media where he discusses the future of media in a digital world

Abhinn Shreshtha Mar 8, 2017 8:47 AM

Guest Column: 6 Digital trends to watch out for: Pratik Gupta: Co-founder  FoxyMoron

Digital marketing has over the last few years undergone a substantial transformation and created a wave of new possibilities for brands, writes Pratik Gupta, Co-founder of FoxyMoron.

Pratik Gupta Feb 29, 2016 9:02 AM

Indiatimes can break into the top 3 publisher list in 12-15 months: Angad Bhatia

Angad Bhatia, Business Head (Times Lifestyle Network )at Times Internet, who has been leading the Network’s digital properties like Indiatimes, iDiva and MensXP since 2012, speaks about their social strategy, native advertising, the impact of new age media organizations like Vox and Buzzfeed and the road ahead for Times Lifestyle Network

Abhinn Shreshtha Oct 27, 2015 8:12 AM

Rediff.com focuses on native ads, updates consumer-experience tools

The new advertising format has begun generating traction among Rediff's clients in the consumer technology, FMCG, banking finance and insurance sectors in India

Ankur Singh Sep 14, 2015 7:38 AM

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