Karan Bajaj quits as Head of Discovery Communications India
A look at birthday girl Kareena Kapoor's brand journey
Watch: In-video advertising is the near future: Neha Singh Warrier, Mirriad
&TV refreshes brand philosophy with new campaign, new shows
MS Dhoni joins hands with Mastercard to boost Digital Payments in India
Content JAM: Content marketing & native advertising: A match made in marketing heaven
Experts from FoxyMoron, WorldWide Media, Zirca Digital Solutions, White Rivers Media talk about the need for an effective means of distribution to rea...
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Hemali Dave appointed as Business Head of Content at Zirca Digital Solutions
Hemali will oversee generating sales and revenue for ContentdB- Zirca’s SAAS platforms for native advertising
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Native advertising spends to double up globally: Experts
While native advertising seems to be a buzzword right now, we take a sneak peek at whether Indian brands and advertisers have caught up with it or are...
Guest Column: Native advertising is a game-changer for the Indian marketing industry: Neena Dasgupta, Zirca
Global native advertising spends are set to double in the next few years; increasing from $30.9 billion in 2015 to $59.35 billion in 2018, as per the...
Zirca launches ContentdB, Asia's first integrated native advertising management platform
ContentdB is designed to help manage content campaigns across multiple discovery, social, search networks and publishers
Guest Column: The native has arrived, but we are far from home: Rameet Arora
The ad man turned marketer and a successful digital immigrant, currently with HT Media, opines that native content is marketing, not disguised editori...
You cannot charge for vanilla content. You have to be very clear about what value you are giving to the consumer: Paul Rossi, President, The Economist Group
Paul Rossi, President of The Economist Group, firmly believes that only media organisations that provide value and uniqueness will survive in the futu...
Guest Column: 6 Digital trends to watch out for: Pratik Gupta: Co-founder FoxyMoron
Digital marketing has over the last few years undergone a substantial transformation and created a wave of new possibilities for brands, writes Pratik...
Indiatimes can break into the top 3 publisher list in 12-15 months: Angad Bhatia
Angad Bhatia, Business Head (Times Lifestyle Network )at Times Internet, who has been leading the Network’s digital properties like Indiatimes, iDiva...
Rediff.com focuses on native ads, updates consumer-experience tools
The new advertising format has begun generating traction among Rediff's clients in the consumer technology, FMCG, banking finance and insurance sector...
Mobile ad spends to increase by 60% in 2015
Mobile ad spends are expected to grow at 40-50 per cent in 2015. Considering mobile ad spends at Rs 450 crore in 2014, ad spends should be around Rs...
Creating great content is only half the battle: Gulshan Verma
Gulshan Verma, GM (India and SAE) at Outbrain, tells us that the content discovery platform serves more than 200 billion content recommendations each...
Times adds native advertising capability with Columbia Traffic Network
Times Internet had added native and content advertising reach to its ad technology platform adCenter with the new launch.
Andbeyond.media launches on-demand native ad marketplace
Andbeyond.media says it wants to ensure brands and publisher can leverage at scale 'adaptive' creatives programmatically and in a device agnostic mann...
Tyroo plans to drive 100 million transactions with launch of product ads
Ad-tech platform Tyroo has launched product ads for app developers and aims to drive over 100 million transacting customers through publisher partners...
Guest Column: 2014 has been a year of more hits than misses: Dhunji S Wadia
A blurring line between Retailers and E-Tailers, a marked brand preference for longer digital routes, communication playing a pivotal role in election...
Mindshare and POSSIBLE launch Content+ to power real-time content marketers
Content+ will launch units in London, Singapore, and Shanghai with further expansion in the next six months
Xaxis & Disqus launch first global programmatic platform for native advertising
With first look access to Disqus inventory and 1.6 billion unique monthly visitors, Xaxis advertisers will be able to run their native campaigns throu...
InMobi and NDTV India come together to bring native advertising on mobile
Together with InMobi, NDTV will now be able to offer a bouquet of innovative ad units native to its news content, thereby further re-inventing the use...
Appification of localised content will rise in 12-18 months : Narayan Murthy Ivaturi
Publishers who did not port their offline content to digital will leapfrog on the online medium and their content will directly come to mobile to reac...
Dhoni will build awareness about digital payments through a campaign that will aim to educate consumers about the convenience and safety of debit cards
Adidas and Hima Das will work together to inspire young athletes to create positive change through the power of sport
The SVOD Bengali OTT player will soon enter UAE and Bangladesh and introduce a new monetisation channel for India