native-advertising
Sandeep Balani Outbrain?blur=25

Sandeep Balani, Head of India at Outbrain, speaks about key takeaways from the impact of the COVID-19 pandemic on the industry

Neeta Nair May 15, 2020 9:11 AM

Nikhil Rungta?blur=25

Nikhil Rungta, Country Manager, India, Verizon Media, shares insights on the role of the emerging tech in the overall growth opportunities for digital marketing in India

Noel Dsouza Mar 20, 2020 8:33 AM

Httpool and Dailymotion?blur=25

Dailymotion will be able to leverage Httpool's advertising solutions for brands and advertisers across the country

exchange4media Staff Sep 18, 2019 2:50 PM

Native Advertising?blur=25

We take a look at brands that have taken the native advertising route and speak to experts about how an agency can conceptualise effective native advertising

Noel Dsouza Sep 6, 2019 8:35 AM

Taboola?blur=25

Buck, SVP, Global Revenue, talks about the aim of launching Taboola, its advertisers and the ROI the brands have received

Noel Dsouza May 15, 2019 9:20 AM

Vertoz?blur=25

With the launch of this new platform, Vertoz offers brands premium native advertising campaigns across a variety of regional news publishers and informative blogs in 10+ Indian languages

exchange4media Staff Apr 25, 2019 11:12 AM

graphic?blur=25

Advertorial: With digital experiences getting more immersive every day, ads have to keep up. Yahoo explains why native ads work and drive results in this age of innovative experiences

exchange4media Staff Mar 28, 2019 4:05 PM

Vishal Parekh?blur=25

Vishal Parekh, Director - Sales of Verizon Media says through broader reach and innovation, digital marketers will find fresh success with native advertising in 2019

Vishal Parekh Feb 1, 2019 8:00 AM

verizon?blur=25

Through this deal, which launches this month, marketers will gain additional access to 20 per cent more native inventory through Oath Ad Platforms

exchange4media Staff Jan 9, 2019 1:20 PM

RECAP?blur=25

A roundup of the stories that made headlines this week

exchange4media Staff Dec 22, 2018 8:57 AM

Yearender?blur=25

From Ford, Rolex and Microsoft to IKEA and Tucan Travel, pieces from these brands this year showed us the beauty of impactful paid content

exchange4media Staff Dec 21, 2018 8:32 AM

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Karthik Nagarajan of Wavemaker on content marketing campaigns, and how brand can capitalise on native advertising

exchange4media Staff Sep 27, 2018 8:52 AM

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Experts from FoxyMoron, WorldWide Media, Zirca Digital Solutions, White Rivers Media talk about the need for an effective means of distribution to reach the audience

Misbaah Mansuri Aug 30, 2018 8:40 AM

Hemali Dave-Zirca?blur=25

Hemali will oversee generating sales and revenue for ContentdB- Zirca’s SAAS platforms for native advertising

exchange4media Staff Jul 10, 2018 10:29 AM

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While native advertising seems to be a buzzword right now, we take a sneak peek at whether Indian brands and advertisers have caught up with it or are still scratching the surface when it comes to 'native'

Misbaah Mansuri Dec 28, 2017 8:58 AM

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Global native advertising spends are set to double in the next few years; increasing from $30.9 billion in 2015 to $59.35 billion in 2018, as per the Native Advertising Institute

Neena Dasgupta Nov 13, 2017 8:50 AM

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ContentdB is designed to help manage content campaigns across multiple discovery, social, search networks and publishers

exchange4media Staff Jul 20, 2017 6:17 PM

Guest Column: The native has arrived, but we are far from home: Rameet Arora?blur=25

The ad man turned marketer and a successful digital immigrant, currently with HT Media, opines that native content is marketing, not disguised editorial

Rameet Arora May 2, 2017 8:42 AM