native-advertising
Vishal Parekh, Director - Sales of Verizon Media says through broader reach and innovation, digital marketers will find fresh success with native advertising in 2019
Vishal Parekh 01-February-2019
Through this deal, which launches this month, marketers will gain additional access to 20 per cent more native inventory through Oath Ad Platforms
exchange4media Staff 09-January-2019
From Ford, Rolex and Microsoft to IKEA and Tucan Travel, pieces from these brands this year showed us the beauty of impactful paid content
exchange4media Staff 21-December-2018
Burke was in India to launch the Outbrain Academy for Clients in India
Venkata Susmita Biswas 13-November-2018
Karthik Nagarajan of Wavemaker on content marketing campaigns, and how brand can capitalise on native advertising
exchange4media Staff 27-September-2018
Experts from FoxyMoron, WorldWide Media, Zirca Digital Solutions, White Rivers Media talk about the need for an effective means of distribution to reach the audience
Misbaah Mansuri 30-August-2018
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Hemali will oversee generating sales and revenue for ContentdB- Zirca’s SAAS platforms for native advertising
exchange4media Staff 10-July-2018
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While native advertising seems to be a buzzword right now, we take a sneak peek at whether Indian brands and advertisers have caught up with it or are still scratching the surface when it comes to 'native'
Misbaah Mansuri 28-December-2017
Global native advertising spends are set to double in the next few years; increasing from $30.9 billion in 2015 to $59.35 billion in 2018, as per the Native Advertising Institute
Neena Dasgupta 13-November-2017
ContentdB is designed to help manage content campaigns across multiple discovery, social, search networks and publishers
exchange4media Staff 20-July-2017
The ad man turned marketer and a successful digital immigrant, currently with HT Media, opines that native content is marketing, not disguised editorial
Paul Rossi, President of The Economist Group, firmly believes that only media organisations that provide value and uniqueness will survive in the future. Excerpts from an exclusive chat with exchange4media where he discusses the future of media in a digital world
Abhinn Shreshtha 08-March-2017
Digital marketing has over the last few years undergone a substantial transformation and created a wave of new possibilities for brands, writes Pratik Gupta, Co-founder of FoxyMoron.
Angad Bhatia, Business Head (Times Lifestyle Network )at Times Internet, who has been leading the Network’s digital properties like Indiatimes, iDiva and MensXP since 2012, speaks about their social strategy, native advertising, the impact of new age media organizations like Vox and Buzzfeed and the road ahead for Times Lifestyle Network
Abhinn Shreshtha 27-October-2015
The new advertising format has begun generating traction among Rediff's clients in the consumer technology, FMCG, banking finance and insurance sectors in India
Mobile ad spends are expected to grow at 40-50 per cent in 2015. Considering mobile ad spends at Rs 450 crore in 2014, ad spends should be around Rs 675 crore in 2015 (taking a 50 per cent CAGR), according to report unveiled at Maddies Awards yesterday
Abhinn Shreshtha 10-September-2015
Gulshan Verma, GM (India and SAE) at Outbrain, tells us that the content discovery platform serves more than 200 billion content recommendations each month to users in over 150 countries. He shares insights on the company’s future plans and how India fits into this strategy
Times Internet had added native and content advertising reach to its ad technology platform adCenter with the new launch.
Abhinn Shreshtha 20-March-2015
Andbeyond.media says it wants to ensure brands and publisher can leverage at scale 'adaptive' creatives programmatically and in a device agnostic manner
exchange4media Staff 19-March-2015
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