Recap: The Week That Was
Your weekly news roundup, a summary of some of the stories to keep an eye on

Festivities were in the air with brands celebrating Children's Day through various campaigns and exchange4media Conclave celebrating the Influencer of the Year Award last night. Not to forget the frenzy over one of Bollywood’s hottest couples, Deepika Padukone and Ranveer Singh, tying the knot.
Subhash Chandra-led Essel Group is looking to divest up to 50 per cent stake in the Zee Entertainment Enterprises Ltd (ZEEL). We interviewed Chandra for more insight.
The past week also saw several appointment announcements, which included ZEEL has promoted Ashish Sehgal, the former Chief Operating Officer, ZEE Unimedia, to the position of Chief Growth Officer. The Dentsu Inc. announced a healthy financial results for their Q3-2018.
During the week, we also featured interesting interviews and analytical pieces perfect for your weekend read. Below you'll find a handful of the best headlines we published this week, click on them for more:
"This bride has many suitors," says Dr. Subhash Chandra
https://www.exchange4media.com/media-tv-news/this-bride-has-many-suitors-says-dr-subhash-chandra-92988.html
Deepika-Ranveer: Will we soon see brand ‘RanDeep’?
#DeepVeer wedding: Brands join the ‘band’wagon
https://www.exchange4media.com/marketing-news/deepveer-wedding-brands-join-the-bandwagon-92983.html
From special cartoon shows to child editors, channels celebrate Children’s Day
Sunfeast Farmlite releases #HealthierYouAwaitsYou campaign
exchange4media Influencer of the Year Award conferred upon Virendra Gupta and Umang Bedi
Apple appoints Nokia’s Ashish Chowdhary as Country Manager for India
ZEEL’s Ashish Sehgal gets new role as Chief Growth Officer
Nestle’s Akash Deep Batra joins Twitter India as Business Head, West & South regions
Shantanu Gangane resigns from Viu India
https://www.exchange4media.com/digital-news/shantanu-gangane-resigns-from-viu-india-92989.html
The rise of goodvertising: Do consumers actually buy it?
Star India publishes rate card as per TRAI Tariff Order
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
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Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
By e4m Desk | Nov 26, 2022 7:41 AM | 1 min read
The week that went by was an eventful one, with many key events from the world of marketing, advertising, digital, and broadcasting. We bring to you the roundup of all the news that made headlines the past week.
New data protection bill draft: Tough times ahead
NTO amendments: TRAI wants broadcasters to include sports, GE channels in bouquets
NTO 2.0 amendment: Beginning of a new friendship between TRAI & broadcasters?
FTX bust: Lean times ahead for crypto ad budgets?
India is a strong market both in terms of talent and business performance: Toby Jenner
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
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Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
By e4m Desk | Nov 11, 2022 4:23 PM | 1 min read
The week that went by was an eventful one, with many key events from the world of marketing, advertising, digital, and broadcasting. We bring to you the roundup of all the news that made headlines the past week.
We look forward to explaining how we work with publishers: Google on e4m story
Google’s good growth rekindles publishers’ demand for higher share in ad revenue
‘We are driven by our Global CEO's vision to be the world's most-wanted media agency’
Is ad waste in connected TV making brands wary?
Landing pages for news: Red flag for brands?
https://www.exchange4media.com/media-tv-news/landing-pages-for-news-red-flags-for-brands-123484.html
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
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Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
By e4m Desk | Nov 5, 2022 7:15 AM | 1 min read
The week that went by was an eventful one, with many key events from the world of marketing, advertising, digital, and broadcasting. We bring to you the roundup of all the news that made headlines the past week.
Don’t Indian TV news business and Bollywood have the same problem?
Big tech growth pause: Brands reviewing digital media mix even as India bucks the trend
ABC figures show decline in newspaper circulation; industry calls it 'artificial drop'
More free speech, paid blue ticks: What advertisers can expect from Elon Musk’s Twitter
Tech giants’ ad revenues hit plateau: Is global recession the only reason?
Ajit Mohan quits as Meta country head to join Snap Inc. as President (APAC)
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
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Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
By e4m Desk | Oct 29, 2022 8:16 AM | 1 min read
The week that went by was an eventful one, with many key events from the world of marketing, advertising, digital, and broadcasting. We bring to you the roundup of all the news that made headlines the past week.
Print: Ad volumes on the rise, more for English dailies
Divestment will address all potential competition concerns: CCI on Sony-Zee merger
Google bets big on audio advertising: Are brands listening?
Sabhyata Diwali ad: An ode to female leadership?
https://www.exchange4media.com/advertising-news/sabhyata-ad-an-ode-to-female-leaderships-123247.html
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
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Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
By e4m Desk | Oct 15, 2022 7:42 AM | 1 min read
The week that went by was an eventful one, with many key events from the world of marketing, advertising, digital, and broadcasting. We bring to you the roundup of all the news that made headlines the past week.
Viacom18 Sports eyes Rs 300 crore ad revenue from FIFA World Cup 2022
ICC T20 WC: Disney Star sells over 80% ad inventory for TV & digital
This Diwali will be good if not great, says industry
‘Ghosting’ haunts creative agencies as more & more brands disappear after calling pitches
The bet is still on India because we are a very large consuming market: Prasanth Kumar
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
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Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
By e4m Desk | Oct 8, 2022 7:13 AM | 1 min read
The week that went by was an eventful one, with many key events from the world of marketing, advertising, digital, and broadcasting. We bring to you the roundup of all the news that made headlines the past week.
'Like Indian Administrative Services, ad industry needs Media Administrative Services'
Small is the new big: Short-video platforms expected to make Rs 600-800 cr ad rev in 2 yrs
30 years of Zee: How the Indian M&E industry has evolved since 1992
Zee Media's BARC pull-out evokes mixed response
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Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
By e4m Desk | Oct 1, 2022 8:51 AM | 1 min read
The week that went by was an eventful one, with many key events from the world of marketing, advertising, digital, and broadcasting. We bring to you the roundup of all the news that made headlines the past week.
‘Hindi GECs captured 24% share of total GEC ad volumes in H1'22’
ABC raises RR price to Rs 30 per kg, evokes mixed response from publishers
ABC move to include free copies riles publishers
NS Rajan named new ASCI Chairperson
https://www.exchange4media.com/advertising-news/ns-rajan-named-new-asci-chairperson-122713.html
ABP Network CEO Avinash Pandey elected as President of IAA India Chapter
Zee Media to pull out channels from BARC over landing page issue
https://www.exchange4media.com/media-tv-news/zee-news-channels-pull-out-of-barc-122752.html
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
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