At the exchange4media Conclave 2016, Pradeep Dwivedi, CEO, Sakal Media, talked on ‘Connecting brands with emerging India – leveraging emotions beyond technology’ where he talked about how brands can connect to grassroot level and with different segments of the audience
The 15th edition of the conclave under the umbrella theme ‘Marketing 4.0 – Building Brand Love with Emotions and Technology’ aims to get all industry stakeholders on the same platform to discuss the changing global communication industry, with speci?c focus on India
Dr. Subhash Chandra, Chairman, ZEEL & Essel Group spoke about how technology has changed lives of people by freeing their minds of technical aspects of life in order to give more space for creativity and ideas. He said that the technology can only act as a facilitator to help solve problems, and it is only the human mind that can provide the creativity to find solutions
Sir Martin Sorrell, CEO of WPP, was the keynote speaker at the 15th exchange4media Conclave held in Mumbai yesterday. One of the best known names in the media and advertising industry, he gave his thoughts on a variety of topics; from the need for transparency, to why he is so optimistic about India's economic future.