Recap: The Week That Was

We bring you a roundup of the news that made headlines this past week

e4m by exchange4media Staff
Published: Jan 22, 2022 8:37 AM  | 1 min read

The week that went by was an eventful one, with many key events from the world of marketing, advertising, digital and broadcasting. We bring to you the roundup of all the news that made headlines the past week.


Is dip in TV viewership impacting the sheen of non-fiction shows?


Amazon & Flipkart collectively garnered ad rev of Rs 3900 crore in FY21


TV’s reach & digital’s precision: How connected TV is opening up new avenues for marketers


Violation of rule or shift of subscribers: What’s behind TRAI-broadcasters fight over OTT?


Why BARC needs 10-week lead time to release news data






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