‘As women leaders, learn to ignore voices that slot you into stereotypical spaces’

Shreya Krishnan, Sr. VP and Head Marketing and Communications at Anviti Insurance Brokers, was recently awarded the ‘Emerging Leader in Marcom’ at e4m PR and Corp Comm Women Achievers Awards 2020

e4m by exchange4media Staff
Updated: Sep 25, 2020 9:07 AM
Shreya Krishnan

With more and more women shattering the glass ceiling across sectors, there are many who have become proud contributors and leaders in the marketing communication spectrum. Shreya Krishnan, Sr. VP and Head Marketing and Communications at Anviti Insurance Brokers, is one such name in the marcom space. She was recently awarded as the ‘Emerging Leader in Marcom’ at the e4m PR and Corp Comm Women Achievers Awards 2020.

With over 14 years of experience across products, services and industries, Krishnan has worked and consulted with corporate groups and start-ups alike, helping them set up and run their marketing and communication functions and catapulting businesses to success.  

In today’s feature, we caught up with Krishnan on her big win, thoughts on women leadership, inclusivity, role of women in restructuring the industry, future goals and more.

Edited excerpts:

How do you feel being the winner of the Women Achievers initiative?

While work is rewarding in itself, it is good to be recognized, and so it is an honour to receive this recognition. It feels good to be a part of the achiever list.

What are the attributes/ qualities required to be a leader in the communication industry?

A leader is a leader in any space or industry. As a leader the primary attribute to possess is that of empathy and EQ. Subject matter expertise and domain knowledge are always imperative, but primarily a leader should inspire and be an embodiment of collective spirit and consciousness. Attitude and aptitude are crucial along with phenomenal communication skills.

What role have women played in the restructuring of the industry and how has the communications industry changed over the years for the women workforce?

The communication industry has always been more progressive in the inclusion of gender and has been ahead of the curve, bridging the gap that other industries usually grapple with. A gender neutral world requires investment in women’s voices to drive equity and that is clearly a strength in this space.

Why do we need to have more leaders at the helm of organizations in today's scenario and what value do women bring to the table?

It is not about women, it is about individuals and personalities. So, gender needs to be looked at as a spectrum and we need to be more inclusive in our acceptance of people of all kinds. Leadership is what charts the course ahead for organizations and it is important to have the right mix of people at the helm.

What are your future goals? What initiative would you like to take as a responsible woman leader for the industry/society?

I am on the advisory boards of four not for profits and a trustee of WOW which is also an NGO working in the space of financial independence for women. I have consciously chosen to work with women from across backgrounds and continue to work in the area to drive the change that is much needed in context of the world today.  

How do you see the PR and the corp comm industry shaping up in the years to come and your message to the future women leaders?

There is immense growth and potential that the industry will see in the years to come. This industry and its people can become the shapers of the future.

As women leaders, learn to ignore voices that question your stance or slot you into stereotypical spaces. We have been told we can’t have the cake and eat it too, but hey, try it and it’s possible to do.

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