Conrad Persons elevated to CEO of Grey London

Conrad Persons has been elevated as the Chief Executive Officer (CEO) of Grey London. Under his leadership, Grey London is entering a new era of creative excellence with Helen Rhodes as Chief Creative Officer, alongside Managing Director Jonny Tennant-Price and Chief Strategy Officer Tarek Sioufi.

Conrad moves into the CEO role 18 months after joining and has prioritized a results-driven approach that focuses on client growth, in line with Grey’s long-standing Famously Effective North Star. Additionally, he now serves in an Executive Sponsorship capacity for Grey EMEA, facilitating greater cross-studio collaboration and accelerating organic growth across Grey’s European network.   

Laura noted, “Since day one, Conrad has amplified Grey London's inherent strengths: the agility of an independent agency combined with the expansive reach of a global network. Conrad’s proven ability to translate vision into tangible results is already redefining what Grey London can achieve." 

Conrad is also ushering in a new era of creative excellence, underscored by his appointment of Helen Rhodes, a highly respected creative leader, as Chief Creative Officer.  Under his direction, Grey London’s executive team has evolved into a tight-knit and highly effective unit that includes Managing Director Jonny Tennant-Price and Chief Strategy Officer Tarek Sioufi.  

“After a genuinely exciting start at Grey, I’m thrilled to step into this role,” said Conrad. “I came here for the heritage, stayed for the talent, and am constantly inspired by our unique ability to blend independent thinking with global capability. We’ve built real momentum—and I’m energized to keep pushing boundaries, growing the agency, and delivering famously effective work for our clients.”