BARC Week 35: Zee Anmol leads Hindi GEC category sixth time in a row
According to BARC data for week 35 (August 26– September 1), Zee Anmol continued to lead collectively in the Hindi GEC category while Sony Entertainment Television moved to third spot in the urban market
According to BARC data for week 35 (August 26– September 1), Zee Anmol continued to lead collectively in the Hindi GEC category with 771 million impressions. It was followed by Colors with 613 million impressions and Zee TV with 598 million impressions. Zee TV’s three properties, ‘Kumkum Bhagya,’ ‘Kundali Bhagya’ and Amul Sa Re Ga Ma Pa Little Champs’ made it to the Top 5 programs overall with 10.2 million impressions, 9.8 million impressions and 8.9 million impressions, respectively.
Colors continued to lead the urban market with 412 million impressions while Zee Anmol continued to rule the rural market with 608 million impressions.
Colors continued to lead the urban market with 412 million impressions, compared to 413 million impressions it had in Week 34.
‘Fear Factor Khatron Ke Khiladi’ helped the Hindi GEC take the top spot as it made to the no.1 position in the Top 5 Programs (Urban) list garnering 7.2 million impressions while its other property ’Mahakali Ant Hi Aarambh Hai’ slipped to fourth spot in the same list fetching 5.7 million impressions.
Star Plus stayed at the second spot with 401 million impressions, compared to 411 million impressions it had in Week 34.
Sony Entertainment Television came up to the third position with 353 million impressions as against previous week’s 277 million impressions. Its iconic property 'Kaun Banega Crorepati’ entered the Top 5 programs list at second spot garnering 6.2 million impressions.
Zee TV slipped to fourth spot with 350 million impressions as against the 370 million impressions it garnered the previous week. Its ‘Kumkum Bhagya’ maintained its third spot in the top 5 programs list in this market garnering 5.8 million impressions, respectively.
Sony SAB maintained its fifth spot with 261 million impressions as against the 270 million impressions it fetched the previous week. Its popular property 'Taarak Mehta Ka Ooltah Chasmah’ took the fourth spot with 5.8 million impressions.
Zee Anmol continued to lead rural market with 608 million impressions with its popular shows ‘Jamai Raja’ and ‘Kaala Teeka’ fetching first and second position in the Top 5 Programs with 7.9 million and 6.7 million impressions, respectively.
Sony Pal climbed up to the second spot with 329 million impressions. However, its shows ‘Baalveer’ and ‘Taarak Mehta Ka Ooltah Chasmah’ slipped to fourth and fifth spots with 5 million and 4.7 million impressions, respectively.
Rishtey slipped to the third spot with 306 million impressions. Moreover, none of its shows made it to the Top 5 programs.
The new channel Star Bharat entered the list at fourth spot with 278 million impressions.
Zee TV maintained its fifth spot with 248 million impressions.
Micromax cup India Vs Sri Lanka took the third spot in the Top 5 Program with 5.5 million impressions.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube