BARC Week 31: Colors leads urban market with three shows making to Top 5 programs in the same market
‘Fear Factor Khatron Ke Khiladi,’ ‘Shakti-Astitva Ke Ehsaas Ki’ and ‘Mahakali Ant Hi Aarambh Hai’ helped Colors dethroned Star Plus to lead the urban market
According to BARC data for week 31 (July 29–August 4), Zee Anmol continued to lead collectively in the Hindi GEC category with 711 million impressions. It was followed by Zee TV with 644 million impressions and Colors with 633 million impressions. Zee TV’s three properties, ‘Amul Sa Re Ga Ma Pa Little Champs’, ‘Kundali Bhagya’ and ‘Kumkum Bhagya’ made it to the Top 5 programs overall with 11.6 million impressions, 9.9 million impressions and 9.5 million impressions, respectively.
Colors dethroned Star Plus to lead the urban market with 429 million impressions while Zee Anmol continued to rule the rural market with 559 million impressions.
After a long hiatus, Colors regained control over the urban market with an improved 429 million impressions, compared to 335 million impressions it had in Week 30. ‘Fear Factor Khatron Ke Khiladi,’ ‘Shakti-Astitva Ke Ehsaas Ki’ and ‘Mahakali Ant Hi Aarambh Hai’ helped the Hindi GEC take the top spot as they made it to the Top 5 Programs (Urban) garnering 6.9 million, 6.09 million and 6.08 million impressions, respectively.
Star Plus slipped to second spot with 411 million impressions, compared to 406 million impressions it had in Week 30.
Zee TV maintained its third spot with 381 million impressions as against the 397 million impressions it garnered the previous week. Its reality show ‘Amul Sa Re Ga Ma Pa Little Champs’ was the most watched program in this market garnering 7.6 million impressions and second most watched show overall with 11.6 million impressions.
Sony Entertainment Television retained its fourth position with improved 295 million impressions as against previous week’s 283 million impressions.
Sony SAB retained its fifth spot with 280 million impressions as against the 276 million impressions it fetched the previous week. One of its most popular shows ‘Taarak Mehta Ka Ooltah Chasmah’ claimed the third spot in the most watched programs with 6.2 million impressions.
Zee Anmol continued to lead rural market with 559 million impressions with its popular shows ‘Jamai Raja’ and ‘Kaala Teeka’ fetching second and third position in the Top 5 Programs with 7.4 million and 5.3 million impressions, respectively.
Rishtey maintained its second spot with 422 million impressions but its most popular property ‘Naagin-Season 2’ took the top spot both in the Top 5 programs (Rural) and overall with 8.9 million impressions and 11.7 million impressions respectively.
Sony Pal held on its third spot with 393 million impressions with its ‘Taarak Mehta Ka Ooltah Chasmah’ and ‘Baalveer’ taking fourth and fifth spot with 4.9 million and 4.8 million impressions.
Zee TV held on to its fourth spot with 263 million impressions.
Star Utsav also retained its fifth spot with improved 226 million impressions.
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