Tauseef Khan?blur=25

Guest Column: Tauseef Khan, CEO & Co-Founder of Agri start-up Gramophone, says brands across categories are increasingly realizing the huge potential of marketing to rural regions

Tauseef Khan Apr 4, 2020 9:39 AM


Keshav Chandorkar, who was heading the rural division under Fountainhead Entertainment, will continue to lead this new operation along with his original team

exchange4media Staff Aug 19, 2019 12:41 PM


In the Top 5 Programmes Colors’ new show ‘Fear Factor Khatron Ke Khiladi Jigar Pe Trigger’ led the urban market and took the second spot overall (Urban+Rural)

exchange4media Staff Jan 17, 2019 5:18 PM


Among channels, Zee Anmol continued to lead overall and rural markets, and Star Plus retained the top position in the urban market

exchange4media Staff Jan 10, 2019 3:18 PM


According to experts, rural electrification, digitisation and rise of the new aspirational middle class has led to the growth of television viewership

exchange4media Staff Aug 6, 2018 8:52 AM


Star Bharat climbs to the second spot overall while Colors and Zee Anmol continued to rule urban and rural markets

exchange4media Staff Dec 7, 2017 2:10 PM


The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Raja Chakraborty Nov 23, 2017 8:59 AM


According to BARC data for Week 43 (October 21-27) Colors reclaimed its dominance over urban market with its show ‘Shakti-Astitva Ke Ehsaas Ki’, taking the fourth spot in Top 5 Programs

exchange4media Staff Nov 2, 2017 2:00 PM


The Diwali week (October 14-20) television viewership witnessed a fall in the urban market while the rural market saw a spike, according to latest BARC data

exchange4media Staff Oct 26, 2017 2:38 PM


In addition to leading the rural market, Zee Anmol's two shows 'Jamai Raja' and 'Kaala Teeka' also led the top 5 programs list in the rural market

exchange4media Staff Sep 1, 2017 1:45 PM


‘Fear Factor Khatron Ke Khiladi,’ ‘Shakti-Astitva Ke Ehsaas Ki’ and ‘Mahakali Ant Hi Aarambh Hai’ helped Colors dethroned Star Plus to lead the urban market

exchange4media Staff Aug 11, 2017 2:47 PM

Amar Ujala's rural marketing campaign wins at Flame Awards Asia 2017?blur=25

The award was conferred by the Rural Marketing Association of India for the campaign ‘Experience The Change with Dabur Fem Bleach’

exchange4media Staff May 2, 2017 2:53 PM

Colors’ 'Naagin' retains top spot collectively and in urban markets @ BARC's Top 10 Shows Week 15?blur=25

BARC India’s Week 15 (April 8–14, 2017) Top 10 Shows, again, saw the second season of ‘Naagin’ leading collectively and in urban and rural markets

exchange4media Staff Apr 25, 2017 8:30 AM

Across markets, 'Naagin Season 2' continues to rule while 'Amul Sa Re Ga Ma Pa Little Champs' enters at third spot @ BARC's Top 10 shows?blur=25

According to BARC India’s Week 9 (February 25 – March 3) Top 10 Shows list, the second season of ‘Naagin’ on Colors maintained its lead across markets followed by Zee’s Kumkum Bhagya

exchange4media Staff Mar 10, 2017 8:35 AM

'Naagin Season 2' continues to rule BARC's Top 10 shows across markets?blur=25

According to BARC India’s Week 8 (February 18-24) Top 10 Shows list, the second season of ‘Naagin’ on Colors maintained its lead overall with 12 million impressions as well as in the urban market with 7.9 million impressions

exchange4media Staff Mar 3, 2017 7:49 AM

Brands need to be more consumer centric than market focussed: Prof PK Sinha?blur=25

In this interview with exchange4media PK Sinha, Professor, Marketing IIM-Ahmedabad, shares his views about challenges of rural marketing, reasons why brands have not been able to crack the market, importance of pricing and more

Sarmistha Neogy Mar 17, 2016 7:51 AM

Guest Column: Marketers, it is time to think rural!?blur=25

Today, there exists only the 'practice' of rural marketing and very few instances of understanding the rural 'mindset', says Mandeep Malhotra, President and Head, Mudra Max

Mandeep Malhotra Nov 5, 2013 8:03 AM

Pradeep Kashyap re-elected RMAI’s President?blur=25

Sanjay Kaul of Impact Communication is the VP, Sanjeev Shukla, Hero Motocorp is the Secretary & Ogilvy Outreach’s Raj Kumar Jha is Treasurer

exchange4media Staff Jul 12, 2012 7:53 PM

Rural consumer is not a poor urban consumer?blur=25

Marketers need to look beyond price-led innovation and ATL activities while marketing to rural customers, and create value for them, say industry experts

Abid Hasan Mar 6, 2012 8:30 AM