rural-market

In the Top 5 Programmes Colors’ new show ‘Fear Factor Khatron Ke Khiladi Jigar Pe Trigger’ led the urban market and took the second spot overall (Urban+Rural)

exchange4media Staff 17-January-2019

Among channels, Zee Anmol continued to lead overall and rural markets, and Star Plus retained the top position in the urban market

exchange4media Staff 10-January-2019

According to experts, rural electrification, digitisation and rise of the new aspirational middle class has led to the growth of television viewership

exchange4media Staff 06-August-2018

Star Bharat climbs to the second spot overall while Colors and Zee Anmol continued to rule urban and rural markets

exchange4media Staff 07-December-2017

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Raja Chakraborty 23-November-2017

According to BARC data for Week 43 (October 21-27) Colors reclaimed its dominance over urban market with its show ‘Shakti-Astitva Ke Ehsaas Ki’, taking the fourth spot in Top 5 Programs

exchange4media Staff 02-November-2017

The Diwali week (October 14-20) television viewership witnessed a fall in the urban market while the rural market saw a spike, according to latest BARC data

exchange4media Staff 26-October-2017

In addition to leading the rural market, Zee Anmol's two shows 'Jamai Raja' and 'Kaala Teeka' also led the top 5 programs list in the rural market

exchange4media Staff 01-September-2017

‘Fear Factor Khatron Ke Khiladi,’ ‘Shakti-Astitva Ke Ehsaas Ki’ and ‘Mahakali Ant Hi Aarambh Hai’ helped Colors dethroned Star Plus to lead the urban market

exchange4media Staff 11-August-2017

The award was conferred by the Rural Marketing Association of India for the campaign ‘Experience The Change with Dabur Fem Bleach’

exchange4media Staff 02-May-2017

BARC India’s Week 15 (April 8–14, 2017) Top 10 Shows, again, saw the second season of ‘Naagin’ leading collectively and in urban and rural markets

exchange4media Staff 25-April-2017

According to BARC India’s Week 9 (February 25 – March 3) Top 10 Shows list, the second season of ‘Naagin’ on Colors maintained its lead across markets followed by Zee’s Kumkum Bhagya

exchange4media Staff 10-March-2017

According to BARC India’s Week 8 (February 18-24) Top 10 Shows list, the second season of ‘Naagin’ on Colors maintained its lead overall with 12 million impressions as well as in the urban market with 7.9 million impressions

exchange4media Staff 03-March-2017

In this interview with exchange4media PK Sinha, Professor, Marketing IIM-Ahmedabad, shares his views about challenges of rural marketing, reasons why brands have not been able to crack the market, importance of pricing and more

Sarmistha Neogy 17-March-2016

Today, there exists only the 'practice' of rural marketing and very few instances of understanding the rural 'mindset', says Mandeep Malhotra, President and Head, Mudra Max

Mandeep Malhotra 05-November-2013

Sanjay Kaul of Impact Communication is the VP, Sanjeev Shukla, Hero Motocorp is the Secretary & Ogilvy Outreach’s Raj Kumar Jha is Treasurer

exchange4media Staff 12-July-2012

Marketers need to look beyond price-led innovation and ATL activities while marketing to rural customers, and create value for them, say industry experts

Abid Hasan 06-March-2012