Print sees 3.2 times rise in average ad volumes per day in June over April: TAM AdEx

The cars category has topped the list with 8% share of ad space followed by coaching or exam centres

e4m by exchange4media Staff
Published: Jul 23, 2020 1:58 PM  | 2 min read

The long dry spell for newspaper advertisements is finally beginning to end. As per the latest TAM AdEx numbers, March and April were the worst hit by the lockdown but the average ad volume per day rose by 0.47% in May and by 3.2 times in June .

The report shows that 75% of the ads in April-June were in Hindi and English and 11 other languages accounted for a 25% share of ad space of April-June. With almost similar ad language share of 5%, ads in Kannada, Marathi and Tamil ranked 3rd, 4th and 5th in the ad language share during the period.

The top 10 categories accounted almost similar ad volume share both in January to March and April to June.

The cars category has topped the list with 8% share of ad space followed by coaching or exam centres. Four out of the 10 categories were from the education sector together accounting 16% share. Multiple courses categories was on the third position with 5% share followed by hospital/clinics on the fourth position with 4% share. Lastly in the fifth position there was OTC products.

The top 10 advertisers accounted for 22% ad volume in April to June compared to 16% in the January to March period. Three each out of top 10 advertisers were from auto and education sector that accounted for 6% and 5% share respectively.

While SBS Biotech led the print advertising space with 6% share in April to June, Maruti Suzuki India was on the second position followed by Fiitjee.

There were seven new entrants in the top 10 advertisers list in April to June when compared to January to March.

Maruti Suzuki India has moved to 2nd position in April 20 June 20 from the fourth position in January-March. Fiitjee has also moved up by 95 positions to achieve the third rank in April -June when compared to the first three months of the year.

Procter & Gamble home products has moved up by 1350 positions to achieve the fifth rank in April to June compared to January to March. Reliance Industries is on the seventh position with 108 times rise in printers in April to June.

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