Print ad space in May’22 up 3 times from previous year

As per TAM AdEx report, while the number of categories grew by 12% in May’22, the count of advertisers and brands surged by 79% and 86%, respectively, compared to May'21

e4m by exchange4media Staff
Published: Aug 3, 2022 8:31 AM  | 2 min read

The overall print ad space increased five times in May'22 compared to May'20 and five times compared to May’21. According to the TAM AdEx report on the print sector for the period of May’22, ad space in Print climbed up in all weeks of May’22 compared to the same weeks of May '21, with the highest growth (4 Times) occurring in week 1 of May’22.

Moreover, the tally of categories grew by 12% in May’22 and advertisers by 79% and brands 86% respectively during May'22 compared to May'21. The sector witnessed over 550 categories as compared to 460 in May '21, 21000 advertisers against 12,200 and 25,200 brands against 13600 brands advertising in the same month last year. 

The Coaching/Competitive Exam Centre was the top category in both the year of May with 5% share followed by Retail Outlets-Jewellers in May '22. While the top ten categories had 34% share of Ad Space in May '22,  six new categories entered the top ten list in the month of May’22.

SBS Biotech was the top advertiser during both months May’22 and May’21 in Print. Titan Company had the highest positive rank shift to enter the top ten list and three new advertisers entered the top list during May’22 over May’21. Also, the top ten advertisers added 17% share of Ad Space in Print during May’22. 

Meanwhile, LIC-IPO was the top brand in Print during May’22 followed by AMFI (Asso Of Mutual Funds In India) and seven of the top ten brands were exclusive to May’22 compared to May’21.Furthermore, the top ten  brands grabbed 9% share of Ad Space in May’22.

Over 120 new categories, 17,900 new advertisers and 21,400 new brands were seen in May’22 over May’21.  Refrigerators was the top new category, followed by Events-Interiors/Home/Kitchen in May’22 over May’21.  

Patanjali Ayurved was the top new advertiser in May '22 over May’21 followed by Ruchi Soya Industries. LIC-IPO topped among the new brands followed by the Prestige Range in May’22 compared to May’21.

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