MRUC set to invite research partners to pitch for contract to conduct IRS

Media Research Users Council’s contract with Nielsen India has concluded with the release of final quarter of Indian Readership Survey 2019 data

e4m by exchange4media Staff
Updated: Nov 15, 2019 2:37 PM

Media Research Users Council (MRUC) will be soon inviting research partners to pitch for the contract to conduct the Indian Readership Survey (IRS).

MRUC’s contract with Nielsen India has concluded with the release of the last and final quarter of IRS 2019 data.

MRUC’s Request for Proposal invites for the pitch process agencies with proven expertise in the field and entities with sound domain knowledge and financial capabilities who can handle the IRS.

A fair evaluation process according to MRUC’s standard practices will be put in place to verify all proposals.

Pratap Pawar, Chairman, MRUC and Chairman of Sakal Media, said: “We are looking forward to receiving and studying each and every proposal from various research agencies. They will be evaluated basis their understanding on IRS, on meeting our research requirements stated in the RFP and of course what more they can offer beyond our stated requirements.”

Shashi Sinha, Vice Chairman, MRUC and CEO of IPG Media Brands, said: “Security enhancements and measures taken to ensure accuracy in data will be some of the key objectives in selecting the new research partner. We will be working closely with industry stakeholders in the selection process and ensure the industry gets the best partner to conduct the world’s largest study – IRS.”

Vikram Sakhuja, Chairman, IRS Technical Committee and Group CEO Media & OOH, Madison, said, “Over the years we have brought in a lot of automation, technology and controls to ensure that we get valid and reliable data for IRS – India’s most widely used Media establishment study. In this RFP we are looking for an Agency who can give us confidence in their mastery in Fieldwork, and who can impress us on enhancing the controls while minimising the cost. I wish all participants the very best.”

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