As per the report, Hindustan Unilever, Reckitt Benckiser and Government of India are among the top ten advertisers of this week

exchange4media Staff May 15, 2020 8:20 AM

As per the seventh edition of the report, the count of brands advertising on TV grew by 10% whereas advertiser count increased by 9%

exchange4media Staff May 8, 2020 8:31 AM

As per the report, advertising volume was largely stable in week 16. It dropped merely by 1% as compared to week 15

exchange4media Staff May 1, 2020 8:54 AM

As per the report, total TV viewing minutes dropped by 6% and stood at 1.16 trillion viewing minutes in week 16

exchange4media Staff Apr 30, 2020 6:56 PM

As per the report, 15+ and males are driving the growth in premium homes, contributing 51% and 56% respectively in week 15

exchange4media Staff Apr 24, 2020 8:38 AM

The company expects FMCG e-commerce sales to grow at 44% CAGR to $4-bn by 2022, as per insights from E-Trak Index. The e-commerce channel contributes to 2% of the current FMCG market

exchange4media Staff Dec 4, 2019 5:23 PM

Media Research Users Council’s contract with Nielsen India has concluded with the release of final quarter of Indian Readership Survey 2019 data

exchange4media Staff Nov 15, 2019 2:26 PM

Custom Mix Modeling solution will help FMCG advertisers measure sales ROIs of individual digital publishers using the same method as for TV and Print

exchange4media Staff Jul 8, 2019 2:48 PM

The Indian Readership Survey is being carried out by Nielsen India, and if the interviewee wishes to verify, they can ask the Nielsen surveyor for an identity card

exchange4media Staff Dec 3, 2018 2:13 PM

With the elections nearing, President of Dailyhunt says the voice & opinion of local language Internet users motivated Dailyhunt to come up with 'Trust of the Nation' survey

Apeksha Mishra Nov 5, 2018 9:18 AM

The much awaited list is all set to be unveiled on March 19, 2014 in Mumbai at a glittering evening hosted by Colors

exchange4media Staff Mar 12, 2014 9:52 AM

The much awaited list for IMPACT Top 50 Most Influential Women for 2014 is all set to be unveiled on March 19, 2014 in Mumbai

exchange4media Staff Mar 3, 2014 9:32 AM

The English daily was one of the first newspapers to raise questions over the anomalies in the IRS Q4 2013 data and had stated that "there's a clear mis-match between survey figures and our database"

Abid Hasan Feb 14, 2014 8:03 AM

Though Indian shoppers are expected to increase spending at modern retail stores from $1.8 billion to $5 billion by 2015 (as per Nielsen), marketers say that modern retail needs to provide premium services to counter the comfort of age-old ‘kirana’ format.

exchange4media Staff Nov 16, 2011 8:54 AM