Gujarat government clears print media dues up to March
Gujarat CM Vijay Rupani also informed that the dues for April will also be cleared if cash flow to the state remained stable
In what came as a relief to the ailing print media industry in Gujarat, the state government cleared all advertisement dues till March after CM Vijay Rupani's intervention, say media reports. The COVID-19 pandemic and the lockdown added to the woes of the newspaper industry, which was already ailing.
Rupani reportedly told a media house that the government would clear the April dues for all advertisements if the cash flow to the state remains stable. Calling print news the most dependable form of information, the CM said that it’s crucial to support newspapers to keep fake news from circulating.
The Indian Newspaper Society (INS) had sought a stimulus package from the government and other measures to save the ailing industry.
In a letter to the government, INS informed that the newspaper has already suffered losses to the tune of Rs 4,000 crore – Rs 4,500 crore in the last two months.
With no advertising from the private sector or economic activity, in the next six-seven months, the industry stares at a possible loss of Rs 12,000 crore -- Rs 15,000 crore.
Over 30 lakh people are directly and indirectly dependent on the newspaper business. In the face of these tremendous losses, the industry has been struggling to disburse salaries to its employees.
Last week, minister for information and broadcasting Prakash Javadekar informed that the government has disbursed Rs 135 crore to clear the dues of various media companies.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube