TAM AdEx: Ad volume of Vanishing Creams on Radio up 4 times in Q1 2019 compared to Q1 2018
In terms of growth of ad volumes from FMCG sector in Print for Q1 2019, skincare products have seen the maximum increase at 11%
TAM AdEx has released a report of the top 5 categories, brands and advertisers in the FMCG sector that have advertised on Print and Radio. The report compares the figures for Q1 2019 against the same period in 2018.
As per the report, while Vanishing Creams have seen a rise in indexed growth in Radio, skincare products are upping the ante in Print. The ad volume of Vanishing Creams have gone up four times compared to Q1 2018 data.
The top 5 categories from the FMCG sector who advertised in Print in Q1 2019 were OTC, Skincare, Pan Masala/Zarda/Gutkha, Vitamins/Tonics/Health Supplements, and Digestives. The OTC products category was on top in Q1 2018 as well. Digestives took a dip this year as it was second among the Top 5 in the first quarter of 2018.
In the case of Radio, the top 5 categories are Pan Masala /Zarda /Gutkha, Milk, Tea, Edible Oil, and Vanishing Cream/Snows. In the first quarter of 2018, vanishing creams were not even in the top 5 categories.
The top 5 advertisers on Print for Q1 2019 are Torque Pharma, SBS Biotech, Hindustan Unilever, Emami, and ITC. In terms of Radio, the report mentions K P Pan Foods, Ashok & Co, Kothari Products, Vicco Laboratories and GCMMF (Guj Coop Milk Mkt Fed). As for brands, the top 5 in Print were products from No Scars, Savlon, Dr. Ortho, Kesh King, and Pet Saffa. Radio featured a lot of Pan Masala brands from Pan Parag to Rajshri.
In terms of growth of ad volumes from the FMCG sector in Print for Q1 2019, skincare products have seen the maximum increase at 11 per cent, followed by Pan Masala/Zarda/Gutka at 9 per cent, compared to the first quarter of 2018. All the other categories have seen a decline. As for Radio, the Vanishing Creams category saw 4 times rise in ad volumes this quarter compared to the first quarter of 2018.
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