AI the most powerful technology we've ever seen: Bob Iger, Walt Disney

Disney CEO Bob Iger called artificial intelligence (AI) one of the most powerful technologies the company has ever used, saying it can improve both content creation and customer experiences. 

Speaking at Disney’s annual shareholder meeting on Thursday, Iger said AI is already making Disney more efficient, but the company is being careful to protect its intellectual property, creators, and customers.

“AI may be the most powerful technology our company has ever seen, helping consumers access, experience, and enjoy our entertainment,” Iger said. “It is also making our company more efficient, and we’re just beginning to use it in this way.”

However, he stressed the need for caution as the technology evolves. “We are taking steps to ensure three things: that our IP is protected, that our creators are respected, and that our customers are valued,” he said.

Iger noted that Disney has always embraced new technology, from animation advancements to theme park innovations. He pointed to Disney Imagineering’s use of animatronic BDX droids as an example of how technology can enhance storytelling.

While AI will play a bigger role in Disney’s future, Iger made it clear that human creativity remains key. “We believe in the power and importance of human creativity, and we know from over 100 years of experience that technology is a valuable tool for artists, whether they’re filmmakers or Imagineers,” he said.

During the shareholder meeting, the Walt Disney Company released its financial data as well for the fiscal year ended September 28, 2024, showing a growth of 2.8% in total revenue from $88,898 million in FY 2023 to $91,361 million in FY 2024.

The total costs and expenses amounted to $79,447 million, slightly down by 0.6% from $79,906 million in the 2023 fiscal. Ultimately, the net income attributable to The Walt Disney Company (Disney) turned out to be $4,972 million, marking a whopping 111.2% increase from $2,354 million in the preceding year.