Kerala HC and TV Ratings Policy

Cable industry is likely to not pursue further legal remedies after Kerala HC vacated the stay on releasing the ratings without landing page data

While vacating the interim protection granted earlier this year, the court observed that the methodology adopted for measuring television ratings falls squarely...

Some executives also raised concerns over the reliability of broadcaster disclosures, which form a key part of the compliance framework

The decision removes the interim roadblock that had kept the provision in abeyance since May 22 and marks a significant victory for the Centre and BARC

AIDCF stated that removing landing page data effectively removes any commercial incentive to advertise on or through landing page, even though the policy permit...

The Kerala High Court disclosure is also feeding into a separate, and arguably bigger, storm brewing around BARC's leadership

BARC urged the High Court to vacate the interim order, submitting that "there is no reason to have granted interim relief"

Says exclusion of landing-page viewership is a scientific audience measurement principle, not a restriction on channel placement; argues petition challenging po...

The petitioners further argued that the Centre had failed to justify why existing safeguards developed by the BARC were insufficient

AIDCF has already filed its counter submissions opposing the Centre's plea seeking vacation of the interim order granted by the court