Tiger Shroff joins Y-Films & Brooke Bond Red Label for mental disability awareness

The Red Label 6-Pack Band 2.0 comprising six differently abled teens launched a new single, ‘Dimaag Ke Taale Tod Na’, to build awareness & acceptance on mental health & disability

e4m by exchange4media Staff
Published: Aug 20, 2018 7:09 PM  | 3 min read

Brooke Bond Red Label 6-Pack Band 2.0 comprising six differently abled teens launches new single, ‘Dimaag Ke Taale Tod Na’.

The youth film studio of Yash Raj Films, Y-Films, has launched the band, Red Label 6-Pack Band 2.0, comprising six teens between the age of 13 to 18 years with special needs but with incredible music skills, drive and passion in partnership with Brooke Bond Red Label. The band was formed to build awareness and acceptance on mental health and disability. Bollywood actor-dancer-youth icon, Tiger Shroff, has joined hands for the cause.

Commenting on this, Shroff said, “Children are our future and it was so inspiring to get to know and perform with the 6-Pack Band. I love how each one of them takes each day as it comes with a smile. I think all of us can learn how to be more patient, understanding and accepting of all our differences and make this world a more inclusive place. I’m grateful to have been part of this for it has certainly taught me to value life a little more!”

The single is a thumping new Bhangra Pop track sung by the band, which also features Mika Singh and has been composed by Shameer Tandon with lyrics by Kumaar. It urges people to open their minds against biases, prejudice and accept people irrespective of their differences. The music video featuring Tiger Shroff has actually been inspired by a real-life incident involving a differently abled person who was bullied. An experience that most special needs people and their parents have been through at some stage. The video is directed by Y-Films’ Sakshi Gurnani, and the project is conceived and produced by Ashish Patil, Head of Y-Films curated by Shameer Tandon. The 6-Pack Band is here to show the world that no disability can hold you back if given the right kind of love and support.

General Manager, Brooke Bond Red Label, Hindustan Unilever says, “Brooke Bond Red Label believes in urging people to question their prejudices and open their minds to the possibilities that a more accepting world open up. We are delighted about the launch of Brooke Bond Red Label 6 Pack Band 2.0’s next song which is yet another call for a more inclusive world.”

President-Client Leadership, Mindshare, Amin Lakhani says, "The 6 rockstars of Brooke Bond Red Label 6 Pack Band 2.0 are ready to melt hearts, yet again, with this song. Changing mind set is a steady and gradual process and with this number we strive to get closer to doing just that. Having a personality like Tiger Shroff on board, embracing, motivating and loving these kids with sheer genuineness is just what we needed to drive our message even more strongly. We're really excited on this one!”

Head of Y-Films, Ashish Patil adds, “Get ready to roar, as Tiger joins the 6-Pack Band 2.0! It’s amazing to see a young icon like Tiger come on board with us to not just make movies or music but to make meaning. Together we’re really hoping to open up a few minds and hearts along the way to make this world a more isspeshal place!”

The Brooke Bond Red Label 6-Pack Bandmates are:
Ananya Halarnkar
Anjali Ramesh
Maitreya Matale
Paarth Padhye
Prerna Agarwal
Rishaan Patil

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