Experts say creativity and credibility rank higher than celebrity endorsements for effective and purposeful marketing

Shweta Raaj Singh 5 days ago

‘Unstereotype’ campaign highlights discrimination faced by Indians from the Northeast

exchange4media Staff 17-April-2019

The Vice President, Tea & Foods, HUL, talks about Brook Bond’s latest ad film 'Old Friends' that addresses the veg-non-veg divide in India

Noel Dsouza 22-February-2019

The campaign highlights the issue of food preferences and the silent divide that exists between vegetarians and non-vegetarians

exchange4media Staff 08-February-2019

#Unstereotype campaign has been created by Prime Focus Technologies. The film highlights the need to overcome prejudices and break down barriers of racial bias across the nation

exchange4media Staff 28-January-2019

Brook Bond Red Label and Star Sports, in collaboration with Mindshare bring the cricket legends together again after 22 years

exchange4media Staff 24-September-2018

Brands join the festive fervour with campaigns that sublimely express the devotion of people towards Lord Ganesha

exchange4media Staff 13-September-2018

The Red Label 6-Pack Band 2.0 comprising six differently abled teens launched a new single, ‘Dimaag Ke Taale Tod Na’, to build awareness & acceptance on mental health & disability

exchange4media Staff 20-August-2018

The campaign conceptualised by Ogilvy Mumbai depicts the power of a cup of tea in bringing people closer

exchange4media Staff 20-August-2018

New single ‘Isspeshal Yaari Song’ supports mental disability awareness

exchange4media Staff 20-June-2018

Conceptualised by Contract Advertising, TVC featuring Sanon shows her being pleasantly surprised with Bata’s new Red Label Collection at a store

exchange4media Staff 28-May-2018

Breakthrough campaign that won acclaim and awards with dancing transgenders, features six talented specially-abled teenagers in six videos in second edition, named ‘Isspecial band’

Samarpita Banerjee 16-May-2018

As Bata’s new brand ambassador, she’ll be seen promoting Bata’s popular brands including the newly launched Bata Red Label fashion collection

exchange4media Staff 23-April-2018

Over the past five months, they shared stories of people having each other’s back no matter what

exchange4media Staff 09-April-2018

The international 10-member jury chaired by Ron Amram, VP Media of Heineken USA, have awarded four Golds, two Silvers and one Bronze in the Best Use of Partnerships & Sponsorships category, honouring how collaborations with third parties, including native advertising and sponsorships, have helped brands meet business goals.

exchange4media Staff 06-February-2017

2016 saw many campaigns that dealt with social causes. Here are some that were the most popular

Venkata Susmita Biswas 04-January-2017

GroupM's Mindshare took home the Grand Prix in the Glass Lions category for its campaign 'The 6-Pack Band', a branded content initiative for Hindustan Unilever's Brooke Bond Red Label

Priyanka Mehra 21-June-2016

The video conceptualised by Y-Films highlights the discrimination and prejudice faced by the transgender community.

Sarmistha Neogy 12-January-2016

From Red Label's take on 'live-in' relationships to Anouk's stance on 'homosexuality', brands are seen to be riding on social issues to grab consumer attention

Ankur Singh 15-June-2015

From focusing on functional aspects like 'strength, taste and aroma', advertising in tea category has metamorphosed into capturing consumers' heart and mindshare

Sarmistha Neogy 01-June-2015