Patil, Vice President, Brand and Talent Management & Business and Creative Head at Yash Raj Films has been dismissed from his position after allegations of sexual misconduct

exchange4media Staff Oct 16, 2018 2:13 PM


The Red Label 6-Pack Band 2.0 comprising six differently abled teens launched a new single, ‘Dimaag Ke Taale Tod Na’, to build awareness & acceptance on mental health & disability

exchange4media Staff Aug 20, 2018 7:09 PM launches brand association with Shah Rukh Khan’s Fan movie?blur=25

The brand is running the #iamfan contest which will offer the actor’s fans a chance to be part of the upcoming film’s promotions

exchange4media Staff Aug 7, 2015 12:17 PM

Humour is back: Ashish Patil, Yash Raj Films?blur=25

Ashish Patil observes that Cinema, Cricket and Curry are three big marketing mediums and that humour is back, at the Pitch CMO Summit 2011, presented by Jagran Group.

Pallavi Srivastava Nov 28, 2011 7:37 AM

Ashish Patil exits Viacom18; headed to Yash Raj Films?blur=25

Ashish Patil, who has been with MTV for 12 years, has decided to move on and join Yash Raj Films (YRF). At YRF, Patil will work as the Business and Content Head for a new division, which will focus on youth movies. He will report directly to Aditya Chopra, who is the Vice Chairman of the group.

Khushboo Tanna Mar 24, 2010 8:31 AM