y-films

Hansal Mehta partners with Bhanushali Studios, Parag Sanghvi to launch 'True Story Film'

Hansal Mehta?blur=25

The company aims to produce feature films and web series across diverse genres with a combined slate valued at Rs 500 crore

e4m Staff Jan 21, 2025 6:11 PM

How a functional brief can help agencies nail the creative: Bondtite TVC sets an example

Bondtite TVC?blur=25

Created to mark 25th anniversary, the first-ever TVC of the brand built an emotional connection with the TG, created a high recall value & emphasised the pan-India presence

Mansi Sharma Feb 24, 2022 8:50 AM