Deepika Padukone roped in as brand ambassador of Levi's
The actor will headline the brand's new campaign, which focuses on an all-new range of fashion fits
Levi’s® has announced a strategic partnership with actor Deepika Padukone. She will be seen spearheading the new campaign focused on an all-new range of fashion fits from Levi’s®.
Commenting on the association, Deepika Padukone said: “Authenticity, Originality and Honesty are values that the brand has been built on and are values I identify with the most! For those unaware, I have always been jeans and t-shirt kind of girl. The right pair of jeans not only make me feel comfortable but also confident! I am absolutely honoured and delighted to be associating with one of the world’s most iconic brands-Levi’s®.”
On having Padukone on board as ‘Global Brand Ambassador’ Sanjeev Mohanty, Managing Director- South Asia & MENA - Levi’s® commented: “We are absolutely thrilled, Deepika’s personality shines through a balance of being bold, authentic, true and uncompromising that perfectly fits with our brand values. She is not only a style icon but also an inspiration to the youth and women globally. With her on-board, we are confident of strengthening the brand further especially when we are strongly focusing on leading the women’s category.”
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