e4m Conclave: Panel discussion on Human Insight versus Artificial Intelligence

exchange4media Conclave 2018 will be held on November 16 and will see decision makers from the media & advertising industry discuss trends that assist them in growing the overall business

e4m by exchange4media Staff
Updated: Oct 25, 2018 8:33 AM
Conclave Mumbai 2018

For 18 years now, our flagship event - the exchange4media Conclave has served as the platform of choice for decision makers in the media and advertising industry to discuss trends that assist them in growing the overall business. This year the event is scheduled to take place on November 16 in Mumbai. The theme this year is ‘Marketer and Machine: How will AI transform marketing?’

The event is not only attended by industry leaders from India but also global CEOs of all major media companies. From industry leaders such as Sir Martin Sorrell to Tim Andree, CEO, Dentsu Inc, to MD & CEOs of Hindustan Unilever, Godrej and the likes, have been attending the exchange4media Conclave. More than 400 senior decision makers of the media and advertising industry participate every year. 

Committed to bringing you answers to questions that matter, exchange4media is set to organise a panel discussion on ‘Human Insight Vs. Artificial Intelligence’. 

The esteemed panel includes Navneet Narula, Head of Watson Customer Engagement - India and South Asia at IBM India; Arvind Chintamani, VP Marketing, Colgate Palmolive India; Mayank Shah, Category Head, Parle Products; Anirudh Pandharkar, Head Marketing, VIP Industries; Juzer Tambawalla, Head Marketing, Franklin Templeton; and Bindu Sethi, Chief Strategy Officer, JWT India.

The topic 'Human Insight Vs. Artificial Intelligence' will see discussion on how AI can stand in for the mechanical machines that run our lives, and help us process this brave new world:
1.    Automation frees up personnel to spend more time on creative and strategic thinking using the data outputs instead of the data gathering.
2.    It can dramatically reduce the time research takes - from months to hours in some cases. And it can simplify the relationship between agency and client - cutting out much of the back and forth with a standardised process or even click of the mouse.
3.    It makes complex methods possible and cost-effective, and simplifies those that humans find difficult.
4.    It is democratising data, lowering barriers to entry from start-ups with innovative methods and ways of engaging with consumers.

Attend e4m's Conclave to hear what our panel of experts has to say on this topic. For details, click here:  https://e4mevents.com/conclave-mumbai-2018/


 

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