BrandZIndia Awards 2018: HDFC retains top spot fifth year in a row

LIC India, TCS, Airtel, SBI were also announced as top 5 winners of the most valuable brands category

e4m by exchange4media Staff
Updated: Sep 7, 2018 8:58 AM

At the fifth edition of WPP and Kantar Millward Brown's BrandZ Top 75 Most Valuable Indian Brands 2018 Awards, HDFC Bank, LIC India, TCS, Airtel and SBI were announced as the top 5 winners of the most valuable brands category.

HDFC Bank retained its top position, five years in a row, with a rise of 21 per cent in its brand value to USD 21.7 billion. One of the largest insurers in India, LIC India made it to the second spot. This was followed by Tata Consultancy Services, Airtel and SBI grabbing the third, fourth and fifth spots respectively.

Speaking to exchange4media, Parag Rao, Country Head of Card Payment Products, Merchant Acquiring Services and Marketing at HDFC Bank Ltd, said, "In our journey up, over the last 20 years to where we are today and to our continued journey of us being a digital bank, we have learnt a thing or two about the customer. It is about how you touch the customer's heart and keep delivering that experience consistently, so that he can prepose his trust in you. Our customers have preposed their trust in us and one of the reflections is this award."

On the win, Dinesh Menon, Chief Marketing Officer of State Bank of India, shared," Winning this award is indeed an indication of the consumer's trust in the brand. For a large organisation such as SBI, these awards are a nudge in the right direction which recognises our efforts."

Biscuit- brand, Britannia India made the cut in the Most Valuable Food and Beverage brand category, while Zee TV bagged the award for the most valuable entertainment brand while ITC (Goldflake) became the most valuable tobacco brand. The Fastest Riser for 2018 was bagged by Tanishq as it grew over 97 per cent in the past year. Flipkart (Most valuable e-commerce brand), Surf Excel (most valuable home-care brand) and Maruti Suzuki (most valuable automotive brand) were among the other winners.

While delivering the keynote, HUL's MD & CEO Sanjiv Mehta mentioned that the chemistry of winning trust is when brands put consumers first, find purpose, clarity, transparency, and functionality. "Trust is like a paper, once crumpled, it can't be perfect," said Mehta.

Vishikh Talwar, MD, Kantar Millward Brown, decoded the five core messages from India's most valuable brands, saying, "Premiumisation, Differentiation, Trust, Digital and Salience."

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