RAI's ‘Retail India Summit & Expo 2019' explores changing trends in the retail industry

The summit saw participation from the retail fraternity and retail service providers from areas such as retail design, digital solutions, visual merchandising, shopfitting, real estate and technology

e4m by exchange4media Staff
Updated: Nov 27, 2019 1:36 PM
RISE Summit

The Retailers Association of India (RAI) organised the ‘Retail India Summit & Expo 2019’ (RISE) on November 26 - 27, 2019 in New Delhi. Themed on ‘Experiential Retail: The Journey from We-tail to Me-tail’, the summit saw an overwhelming participation of the retail fraternity and retail service providers from key areas of retail such as retail design, digital solutions, visual merchandising, shopfitting, real estate and technology among others.

The objective of RISE 2019 is to bring together retailers and retail service providers under one roof to facilitate dialogue and explore changing trends of the industry. RISE 2019 is a platform to discuss new inspirations and innovation to win new customers, retain existing ones, and ultimately increase sales.

Speaking on the theme of the summit, Kumar Rajagopalan – CEO, Retailers Association of India (RAI) said, “Customer experience has become a very significant differentiator for retailers in the same categories. Consumers are now looking for a more personalised experience, which is tailored to their individual needs and hence the shifting from We-tail to Me-Tail has become crucial. The Me-Tail of today is seamless, digital, engaging and involves employing technology, both at the back-end and the front-end.”

The first day of the summit included special addresses by Lalit Agarwal – CMD V-Mart Retail Ltd., Sandeep Kataria - CEO, Bata India Ltd., Abhishek Ganguly - MD, Puma India and Anand Vijay Jha - Head Corporate Affairs, Public Policy, Communications and Sustainability, Walmart India.

“We are at the verge where we can really leapfrog from 12-15% of modern retail to 50% with a digital mindset. There is a large opportunity in India. However, whatever brought us from here to here many not take us ahead. As retailers, we need to keep learning and unlearning.” said Lalit Agarwal, CMD, V-Mart speaking about the potential of modern retail in the country in his special address.

Riveting panel discussions through the day touched upon various aspects of the central theme like Blended Commerce: Delivering True Omni-Channel in Retail, Brand Building Strategies to Delight the Ever-Changing Consumers and Satisfaction to Delight: Taking Customer Experience to the Next Level.

The discussions saw the participation of retail leaders such as Janne Einola - Country Manager, H & M Hennes & Mauritz Retail Pvt. Ltd.; Rahul Singh - Founder & CEO, THE BEER CAFÉ; Siddharth Bindra - MD, BIBA; Amrish Kumar - MD, Ritu Kumar (Ritika Pvt Ltd.); Deepak Aggarwal - MD, KAZO; Vineet Jain - CEO - North, Future Retail Ltd.; Anand Agarwal - CFO, V-Mart Retail Ltd.; Dharmender Khanna - Head Retail & Omnichannel, SSIPL Retail Ltd.; Pooja Nagdev - Founder & MD, Inatur, Sandeep Jabbal – VP IT, Dominos Pizza, Dunkin Donuts (Jubilant FoodWorks Ltd); Sharang Pant – Head Retail Vertical, Nielsen in South Asia; Vishal Kapil - CTO, Marks and Spencer Reliance India Ltd.

“We speak a lot about experience but it is really about the DNA of your brand, which reflects in everything right from product to marketing and customer interaction,” said Janne Einola, Country Manager, H & M India (Hennes & Mauritz Retail Pvt. Ltd.) when speaking about customer experience. “Data says that 30-40% consumers step out of the store with a few minutes. This is where personalisation can help. There is just no substitute for personalisation.” said Siddharth Bindra, MD, BIBA speaking about We-Tail to Me-Tail.

Sharing Bata’s experience on the journey of We-Tail to Me-Tail, Sandeep Kataria, CEO, Bata India shared how Bata now offers customised insoles that are tailored to an individual’s foot. He shared that this was part of Bata’s on-going efforts to change its brand image and perception in India and improve sales.

Some key presentations at the summit included ‘An Overview of the UK Retail Environment’ by Neil Wynn-Jones, MBE, Luxury and Retail Sector Specialist, Department for International Trade, United Kingdom.

Over the years, ‘Retail India Summit & Expo (RISE) has evolved to provide retailers with a platform to find the right business partners and solutions across categories to help take their business to the next level.

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