Medlife ties up with Chhapaak as its official healthcare partner

The campaign is currently trending as #AbLadnaHai and #BharosaMedlifeKa on various platforms

e4m by exchange4media Staff
Updated: Jan 7, 2020 3:38 PM
medlife

E-health company Medlife has tied with the Meghna Gulzar directed Chhapaak featuring Deepika Padukone as its official healthcare partner. The campaign went live ahead of the movie’s release on 10th January 2020 and is currently trending as #AbLadnaHai and #BharosaMedlifeKa on various platforms.

The TVC launched showcases how Malti, Deepika Padukone’s character in the movie, an acid attack survivor wins over odds with self-belief. Similarly, Medlife too is a brand that has won the trust of its consumers given that it offers genuine medicines at affordable rates to them. As part of the campaign, customers can avail a 30% discount on their purchase from the Medlife app.

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 Speaking about this, Meera Iyer, Chief Marketing Officer (CMO), Medlife, said, “We are happy to be the exclusive healthcare partners for the movie Chhapaak. Apart from brilliant performances by all the artists, the movie reinforces how believing in oneself can change things around for the better. Medlife also upholds the trust and belief of its consumers and guarantees that they receive only genuine medicines at affordable rates at the click of a button.”

 Medlife’s customer-centric policies and timely delivery of medicine make it a preferred brand among customers across various Indian cities. The increased demand can also be attributed to the fact that Medlife offers genuine healthcare products from authorized dealers at discounted prices. The company also has a cashback and referral discount policy. Since its inception in November 2014, Medlife has scaled rapidly to become the first e-pharmacy to clock 1000-crore revenue run rate. It currently services 29 states, 4,000 cities and 25,000 pin codes in India fulfilling over 25,000 deliveries daily.

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