Fevicol A+ creates 2 lakh rakhis for army jawans

The brand created the rakhis in partnership with National Association for the Blind India

e4m by exchange4media Staff
Published: Aug 16, 2019 1:59 PM  | 2 min read

Fevicol A+, a glue from Pidilite, celebrated Rakshabandhan with its nation-wide endeavour: A Bond Of love. As part of this initiative, Fevicol A+ associated with the National Association for the Blind India (NAB), to create 1.5 lakh exquisite rakhis as a mark of support to the jawans of the Indian armed forces.

The visually challenged women of NAB created unique designs of rakhi using Fevicol A+ and specialised designs created for them by the Pidilite team. For the first time, the rakhis made by NAB were stuck-on rather than stitched which made the process a lot easier for the women. Besides, the endeavor also encouraged school students to create handmade rakhis and cards for their brothers in the Armed Forces, as a token of gratitude and respect for them. One lakh students across 600 schools participated in the rakhi making activity and created one lakh rakhis.

The rakhi making activity commenced in July 2019 and lasted till Aug 2019. The initiative was organised across nearly 16 cities of the country.

Around 2.5 lakh rakhis were created and sent to the Army Jawans on the occasion of Raksha Bandhan        

Talking about the initiative, Shantanu Bhanja, CEO, Consumer Products, Pidilite Industries Ltd, said, “As a part of our Fevicreate initiative to foster creativity for everyone, the ‘Bond Of Love’ endeavor was a way to express our love and respect to national heroes. It is wonderful to see the enthusiasm with which the women at NAB and school students created hand-crafted rakhis to thank the Jawans for protecting our nation. The skills demonstrated by the visually challenged women are remarkable, and they are an inspiration for everyone who wishes to take up art & craft and ignite their inner creativity. It gives us immense pleasure to offer a product like Fevicol A+ to students so that they can utilize their creative art and craft skills to pay tribute to the Jawans.”

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