trai
TRAI has proposed a one-year transition period from notification of the authorisation framework for existing application providers to obtain authorisation
Registered rating agencies will develop a methodology for measuring application-based linear television distribution after the proposed authorisation framework is finalised
The regulator has said the obligation binds broadcasters, not distribution platforms; compulsory carriage and set-top box rules also left out of the proposed regime for app-based live TV
The proposed framework also seeks to establish a verification mechanism for applications available through smart television operating systems and application stores
Joint Secretary says government’s role is to remove policy bottlenecks, ease doing business and help the media and entertainment industry tap global markets
Imran Fazal Oct 16, 2026 4:02 PM
TRAI's latest performance report shows a mixed picture for broadcasting. The pay DTH subscriber base is slipping, FM radio ad income has dropped sharply, and the pay-TV channel count has held steady
e4m Staff Oct 14, 2026 8:56 AM
The coalition now includes more than 80 publishers across over 20 countries and is developing technical standards to track how AI systems use journalism
e4m Staff Oct 13, 2026 8:17 AM
For DPOs, the draft could mean closer scrutiny of the systems used to manage subscribers, activate services and generate reports
Imran Fazal Oct 9, 2026 5:01 PM
Stakeholders can submit comments with supporting evidence and proposed alternative wording by October 30, 2026
e4m Staff Oct 9, 2026 12:38 PM
One of the key concerns raised during the discussion was the disparity in regulatory obligations across distribution technologies
e4m Staff Sep 30, 2026 7:27 PM
Runners to receive 12 weeks of professional-level training as a PUMA athlete
e4m Staff Sep 30, 2026 4:43 PM
A broadcaster advocating regulation of FAST and ALTD said piracy and territorial restrictions would require particular attention under any proposed framework
Imran Fazal Sep 29, 2026 8:54 AM
TRAI Chairman Anil Kumar Lahoti’s absence from FICCI Frames 2026 comes nearly a year after a public exchange over regulation, carriage fees and the New Tariff Order
Imran Fazal Sep 28, 2026 9:42 AM
Several major broadcasters, however, have opposed TRAI bringing FAST and ALTD under telecom-style authorisation
Imran Fazal Sep 25, 2026 8:58 AM
From CRED's un-ad legacy to AI-sharpened workflows: agencies are working out whether stripped-down creative is craft, or a costume for compromise
Aryendra Khan Sep 23, 2026 9:24 AM
This marks another step in the dismantling of the regulatory framework that had governed the amount of advertising that could be carried by television channels
e4m Staff Sep 15, 2026 10:20 AM
The issue is becoming more pressing as FAST, connected TV (CTV) and application-based linear television gain traction
Imran Fazal Sep 14, 2026 8:37 AM
Pezeshkian delivered high-stakes geopolitical revelations regarding the escalation in West Asia, conditioning the reopening of the vital Strait of Hormuz on an end to US blockades
e4m Staff Sep 12, 2026 5:46 PM
e4m was the first to report on the development, with TRAI moving to reclaim its role in the television ratings framework by writing to the MIB and seeking a review of the newly notified policy
Imran Fazal Sep 11, 2026 8:55 AM
As television distribution shifts from satellite, cable and DTH to IP-based CTV and FAST, TRAI’s carriage-centric regulation could gradually lose relevance while content regulation gains prominence
Imran Fazal Sep 10, 2026 9:20 AM
Sona Bahadur, Independent Food Journalist, remembered Steinem as the one who was known for a revolutionary spirit, trailblazing activism and extraordinary life
e4m Staff Sep 4, 2026 11:35 AM
News genre alone has cost the ratings body over ₹15 crore since March; a full-genre freeze from July could wipe out several times its annual revenue
Imran Fazal Sep 1, 2026 9:13 AM
Conversational AI has potential to monetise the decision moment and a high-intent AI exchange can get a premium, but only if platforms show stronger intent & measurable business value, say experts
Shantanu David Aug 13, 2026 8:59 AM
The curriculum for the initiative has been jointly designed and developed by the Indian Institute of Creative Technologies (IICT) and private-sector partners
Imran Fazal Aug 12, 2026 12:44 PM
Broadcasters have consistently argued that the regulatory framework wrongly treats residential subscribers and commercial establishments alike for pricing purposes
Imran Fazal Aug 4, 2026 11:58 AM
Kunal Majumder, Asia-Pacific Program Coordinator of CPJ, writes about the need for newsrooms to take journalist safety seriously amid rising risks on the ground
Kunal Majumder Jul 29, 2026 4:38 PM
Guest Column: The ANI and Anthropic cases are beginning to define when training language models is lawful and when it crosses into infringement, writes M. Gautham Machaiah
M. Gautham Machaiah Jul 29, 2026 11:40 AM
Rajeev Beotra describes Shashi Sinha beyond his professional achievements—as a leader respected for his humility and the bonds he creates
Rajeev Beotra Jul 28, 2026 1:18 PM
Guest Column: Marketing veteran Shubhranshu Singh shares his take on why publishers must assess - what happens if we switch Google off entirely
Shubhranshu Singh Jul 27, 2026 8:54 AM
This letter comes at a time when the MIB is fighting a legal battle in Kerala High Court on the interim stay to proviso Clause 5.4.1 of the TV Ratings Policy 2026 pertaining to landing pages
Imran Fazal Jul 22, 2026 12:59 PM
Hachette, Cengage, Elsevier and author Scott Turow have filed a proposed class action in New York, accusing Google of unlawfully using millions of copyrighted books to develop its Gemini AI models
e4m Staff Jul 15, 2026 11:18 AM
In the second part of Rajeev Beotra’s ‘Chronicles from Mehra World’, the journey continues with humour, fitness, self-discovery and reinvention
Rajeev Beotra Jul 14, 2026 5:00 PM
The curriculum indicates that Prasar Bharati intends to embed AI across several core functions rather than limiting its use to administrative tasks
e4m Staff Jul 14, 2026 11:02 AM
The publishers accused OpenAI of deleting or rendering billions of ChatGPT conversation logs unsearchable
e4m Staff Jul 10, 2026 9:10 AM
The sharpest decline was witnessed in the pay DTH segment, where the active subscriber base fell to 49.05 mn as of March 31, 2026, from 50.99 mn in the previous quarter
e4m Staff Jun 26, 2026 11:17 AM
Publishers like The New York Times, Ziff Davis, Merriam-Webster, and Encyclopedia Britannica are some of the prominent names in this complaint
According to ZEEL, the programme will focus on creating pathways for young footballers through grassroots leagues, structured training initiatives and talent development opportunities
e4m Staff Jun 18, 2026 4:38 PM
Kumar is currently serving as Chief General Manager of BSNL’s Maharashtra circle
e4m Staff Jun 12, 2026 5:56 PM
For cable operators, the potential withdrawal of landing page spending presents a fresh challenge
Imran Fazal Jun 5, 2026 8:43 AM
The verdict is expected to accelerate efforts by broadcasters to charge higher rates from advertisers rather than increase inventory
Imran Fazal Jun 3, 2026 8:32 AM
The ruling, which ends a 13-year legal battle between broadcasters and the regulator, is expected to disproportionately impact news broadcasters and free-to-air (FTA) channels
Imran Fazal May 29, 2026 1:59 PM
The rule restricts channels to 10 minutes of commercial advertising and two minutes of self-promotional content every clock hour
e4m Staff May 29, 2026 1:28 PM
The submissions reveal the growing tensions between traditional television economics and rapidly evolving connected television ecosystems
Imran Fazal May 27, 2026 9:48 AM
Broadcasters also criticized proposals around cross-holding restrictions, claiming they could force media companies to dilute ownership in their own streaming businesses
Imran Fazal May 19, 2026 8:28 AM
According to the submission, any new framework should focus on platform-level accountability rather than duplicative regulation of broadcasters
Imran Fazal May 14, 2026 11:03 AM
A major plank of the submissions is the argument that bringing FAST platforms under telecom licensing rules would violate constitutional protections relating to freedom of speech and business
Imran Fazal May 14, 2026 10:44 AM
Industry estimates from Swift TV suggest connected TV households may rise from 20M to 40M by 2028, with FAST ad revenues potentially reaching $600M in the same period
Imran Fazal May 13, 2026 4:03 PM