acko
At Pitch CMO Summit in Bengaluru, Pallavi Saxena, Chief Marketing and Revenue Officer, Cleartrip, and Nitin Khanna, CMO, ACKO, discussed what marketers need to retain and what they need to rethink
News genre alone has cost the ratings body over ₹15 crore since March; a full-genre freeze from July could wipe out several times its annual revenue
Imran Fazal Sep 1, 2026 9:13 AM
The government is trying to create a competitive ratings market while simultaneously making the ratings business more heavily regulated
Imran Fazal Aug 31, 2026 9:00 AM
The firm has released three films featuring JordIndian, Vishakha & Divesh, and Biji Basheer
e4m Staff Aug 27, 2026 3:55 PM
Pallavi Saxena, Chief Marketing and Revenue Officer, Cleartrip; Nitin Khanna, CMO, ACKO & Indrajeet Mookherjee, President – Integrated Client Management, dentsu India, will engage in a fireside chat
Ashish Mishra recently stepped down as Chief Marketing Officer of ACKO
e4m Staff Aug 17, 2026 9:03 AM
The I&B Minister's 'Chanakya-like' approach focuses on BARC’s core regulatory and technical issues, rather than letting competing industry bodies fight among themselves, say industry executives
Imran Fazal Aug 15, 2026 8:39 AM
Advertisers are seeking stronger audience proof, customised integrations and performance-linked deals, making broadcasters work harder to sell spot inventory
Imran Fazal Aug 14, 2026 8:54 AM
Guest Column: M Gautham Machaiah writes how regulatory reform collides with commercial reality in television’s most lucrative quarter
M. Gautham Machaiah Aug 12, 2026 1:50 PM
Industry executives said today's IBDF meeting is expected to focus on preparing a common industry position before engaging with the ministry
Imran Fazal Jul 6, 2026 11:47 AM
Advertisers, broadcasters, agencies and investors face an unprecedented measurement vacuum; industry warns prolonged suspension could reshape media buying and TV economics
Imran Fazal Jul 2, 2026 9:06 AM
The latest communication comes after industry executives expected news ratings to return this week following the expiry of the four-week suspension period that ended on June 28
Imran Fazal Jul 1, 2026 8:28 PM
The list recognises influential marketing leaders whose strategic vision & impact are shaping the future of the industry
The insurtech startup reversed a Rs 193.4 crore loss from the previous year as growth in core insurance operations and investment income lifted its overall financial performance
e4m Staff May 14, 2026 11:58 AM
Khanna had been serving as Vice President Marketing at Acko since October 2023
e4m Staff Apr 20, 2026 2:44 PM
Anuj Saraf has over a decade of experience in brand building and strategic marketing across insurance and consumer-facing sectors
e4m Staff Apr 15, 2026 1:58 PM
Here are five health insurance companies in India that offer wide coverage options, large hospital networks, and useful benefits
NATIVE CONTENT Apr 7, 2026 4:37 PM
Notably, the MIB indicated that the directive has received broad acceptance across stakeholders, with no objections reported so far
Imran Fazal Apr 1, 2026 12:38 PM
The narrative is brought to life through the films ‘Lionish’ and ‘Dogow’
e4m Staff Feb 10, 2026 1:55 PM
The dispute became public after YouTube accused Disney of using ‘the threat of a blackout on YouTube TV as a negotiating tactic’
e4m Staff Nov 17, 2025 12:24 PM
Before joining Acko, Shirsha Majumder was with organizations such as HDFC Life, Adfactors PR, and Edelman
e4m Staff Nov 6, 2025 12:06 PM
Calls it a dangerous and deliberate attack on the democratic principles of transparency and accountability