Supercar Blondie is all set to launch her own TV show to endorse brands

In her maiden trip to India, Australian social media celebrity and vlogger, Supercar Blondie shares her passion to drive hybrid electric cars and talks about benefits of social media

e4m by Priyaankaa Mathur
Updated: May 6, 2019 8:40 AM
Supercar Blondie

Born in Brisbane, 33 year old, Alexandra Hirschi popularly known as Supercar Blondie moved to Dubai where she was a full-time radio journalist where she got an opportunity to drive some beautiful cars on a track for a show. Blondie shares how her supercar journey began by saying, “Well! I never knew that I will be driving Supercars for a living! Supercars were something I always loved and a goal of mine was to own a supercar. So after one of my shows, I received a call from Bentley if I would like to have a car to drive around for a few days, and I took that car and was more than thrilled as I was driving the car of my dream. I started taking videos and photographs with this car posting my perspective on this car. So it went on from there starting from a few Bentley’s to driving some of the most incredible cars in the world.”

So how did Alexandra turned into a Supercar Blondie, and pat came her reply, "Well I was called a ‘Radio Blondie’ on my radio show, and when I quit my job and started filming supercars full time I changed my name from Radio Blonde to Supercar Blondie. So I had a full-time job at the radio and while I came back I was creating content for my videos so there came a point when I decided to quit my radio job and started creating content for social media every single day.”

Talking about her engagement across the social media platforms, Blondie replied, “I started off with Instagram and then moved to Facebook and now I’m on YouTube. I like them for all for different reasons. I think Facebook is incredibly helpful as I think it's very powerful as everyone thinks it to be a very personal platform as that's where you connect with your family and friends. So when I am there they think of me as one of their friends and not the brand. So, Facebook has this powerful tool the ‘share' button and if someone likes my content he can press that button and share my post to all his connections and that's how it goes to a whole new community of people and also in the comments people can have long conversations with people back and forth.”

While talking about Instagram she added, “I like Instagram because it’s very quick yet a very challenging platform at the same time because you need to cash someone’s attention within 1-2 seconds and if you get to do that it’s awesome. YouTube I like because I get to be myself because it’s a longer video, so I can talk more, show the supercars and portray more of my personality.”

Talking about her two favourite brands and about her maiden trip to India Blondie says, “I’m in India because of two of my favourite brands one of them being Michelin Tyres, they are the leading tyre manufacturers all over the world for over 130 years. I think tyres are extremely important as the rubber actually connects you to the ground when you are driving and that tiny bit of rubber makes a lot of difference in your safety. The other brand I love is Mercedes and I am dealing here with Mercedes AMG India. I like driving their cars because they are super-fast and powerful but they are also usable, so you don't need to worry about speed bumps or potholes and drive them. I am here for a meet and greet and am looking forward to driving an Indian make car in Bangalore and make a video as a taxi driver for my YouTube videos."

Blondie talked about the branded content and paid partnerships by saying, “Well It takes a long time to create a lot of content before you start making any money out of it, and it’s something that you need to do because you love it. So once you start reaching a following obviously brands start following you as they want to reach people.”

Talking about how brands have benefitted from her channel as a social media influencer Blondie states an interesting example, "So it was once, that I drove a supercar VUHL in Mexico and after watching my video the brand received hundreds of order enquiries within 24 hours, so that gives an idea of how well social media actually does for the brands. So the car brands come to me as I have an audience for them to reach. I would only work with brands I believe in because the audience is too smart now and they see through you. So you need to love the brands you are working with otherwise it comes out as ingenuine. 

Talking about incorporating innovative ideas as a content creator and the lessons learnt Blondie replies, “I’m constantly learning and I think as an influencer one needs to constantly move with the trends as social media is constantly evolving. So once we get used to one thing, we have already seen it and it gets on to another. We have so many different things to look at now, so we need to constantly come up with something better and quick and sync with the change every single day to retain our audience. Initially, I started with a strategy to introduce my car to the audiences but then it stopped working after a while, then I started using a bit of comedy, and it is something that always works because people love to laugh. Also, you need to open up with the audience and show your heart otherwise they don’t connect with you.”

Talking about the cars she likes and why, “When I like the cars that are out of the box, they might look gimmicky but I like it because they are different. I own a Lamborghini Huracan because it sounds incredible, it looks aggressive but it is, in fact, is easy to drive.

So what drives her the power or the speed, and what’s the best destination to drive supercars? She said, “I like both and that’s one of the reasons I like hybrid cars and the torque the electric motors give to a car, when you just put your foot down, it just goes. I think if there is any place where you want to test your car its Germany because there are certain patches where you can go as fast as you can and it's legal there.”

Talking about her brand endorsements and future plans Blondie says,” Well I am soon to launch my own TV show to endorse a few brands, that is really going to be a fun show to watch, that’s all I can say now as all will be open soon.”

In her concluding message to the aspiring generation of influencers, Blondie said, “Please do not aspire to be an influencer since it’s not a job.  Do something you love, create content and share with people and that’s what you do. It’s all about following your passion and when you create interesting videos and what you love to do, people will relate to that and as a by-product, you will have the influence that will happen if you share what you love. Work really hard it looks easy and fun but it’s not, it’s a 24x7 job. Also, ignore the people who want to bring you down.”

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