Somany Ceramics launches citizen movement campaign to support the homeless

Wavemaker has conceptualised the #ZameenSeJudayEkSaath campaign that reiterates the message of bonding and togetherness

e4m by exchange4media Staff
Updated: May 28, 2020 2:46 PM

Somany Ceramics has launched a citizen movement campaign #ZameenSeJudayEkSaath. The campaign, launched during these unprecedented times of global pandemic, is an attempt to give back to the community by feeding helpless/homeless people in these tough times.  

#ZameenSeJudayEkSaath, is an Instagram only campaign urging people to be seated on the floor with their arms outstretched, which will make people look that they are connected and supporting one another despite the lockdown. Through this campaign, Somany Ceramics reiterates the message of bonding and togetherness through this simple act of spreading their arms.  

When a viewer clicks on the unique hashtag, the entire Instagram feed showcases people creating a human chain and being united in these times.

Talking about the campaign, Abhishek Somany, M.D -  Somany Ceramics said, “Somany Ceramics is all about Innovation, Transparency, Inclusiveness and giving back to the society. We have always strived to give back to the community. In this tumultuous times of the COVID 19 outbreak, hundreds of people across the nation have lost livelihood and ration. Through our initiative #ZameenSeJudayEkSaath we will be feeding 25 people for every post on Instagram with this #ZameenSeJudayEkSaath tagging @somanyceramics. We express our gratitude to hundreds of people come forward to make this campaign a success. After all, one small step can make a big difference!”

Speaking on the campaign, Karthik Nagarajan, Chief Content Officer, Wavemaker India said, “ ‘We are all in it together’ was the underlining idea we wanted the campaign to showcase. We are extremely happy and thrilled to see how beautifully this campaign has turned out and the engagement has been far higher than expected. Great to see a brand championing the cause marketing space.”     

Released on 19th May 2020, the campaign has garnered over 250 + entries, more than 62,000+ likes and the reach is 2.2 million. 

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