Netflix to spend Rs 3000 cr towards original content in India in 2019-2020: Reed Hastings

Netflix Founder & CEO Reed Hastings says there are more surprises awaiting the Indian audience when it comes to original content

e4m by exchange4media Staff
Updated: Dec 7, 2019 7:48 AM

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Netflix

For Netflix, creating original content for the Indian audience has been on the priority list said the OTT major’s Founder & CEO Reed Hastings. They are putting in investments to the tune of Rs 3,000 crore towards that in 2019-2020 he said during his visit to India on Friday.

Hastings said that there were lot more surprises awaiting the Indian audience when it comes to original content.

"We launched in 2016 and we have continued to invest. So we have a lot of content from the United States, the UK and Spain. We are developing our Indian content here. This year and next year, we spend about Rs 3,000 crore developing content and you will start to see a lot of stuff hit the screens. We got about 100 employees in Mumbai and a couple thousand working on different productions. So we are trying to become more Indian in the content offering," Hastings said at the Hindustan Times Leadership Summit in Delhi.

Talking of the most successful original content in the Indian content, Hastings mentioned the best performing once were Sacred Games, Little Things and Delhi Crime.

"The next 5-10 years will be the golden age of television. Global companies like Apple, Amazon, Disney and Viacom are all investing here in India as well as in the UK and the US. We are seeing more content made than ever before. It's a great export. The Internet has the possibility to transform the Indian content market to be export-driven. So far, we have had some amazing successes. Sacred Games travelled around the world. We are really excited about those stories," he added.

Talking about the popularity of fictional Indian characters that have made a mark globally, Hastings said: "In the last one year, 27 million households outside of India have started watching 'Mighty Little Bheem'. So, Indian ideas and characters are spreading. We got one eye on being very local and authentic and one eye on what will be shared around the world.”

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