Hotstar recorded 25.3 mn viewers during the India vs New Zealand World Cup semi-final

The platform shattered its own previous record when 18.6 million viewers tuned in to it during the VIVO IPL 2019 final

by exchange4media Staff
Published - Jul 15, 2019 3:13 PM Updated: Jul 15, 2019 3:13 PM
hotstar

Hotstar continued to raise the bar in live streaming, setting a new global benchmark during the India vs New Zealand semi-final July 10.

The platform registered an unprecedented 25.3 million concurrent viewers, shattering its own previous world record of 18.6 million set during the VIVO IPL 2019 final.

Hotstar also witnessed upwards of 15 million concurrent viewers across multiple matches through the ICC Cricket World Cup.

Built to handle immense scale, Hotstar had previously crossed the milestone of 100 million daily users during the India vs Pakistan match. Even with the massive cricket consumption, the entertainment consumption on the platform remains extremely high.

Varun Narang, Chief Product Officer, Hotstar, said, “We are thrilled about, once again, re-writing the global record for the highest concurrent video viewership anywhere in the world.  Using tech in creating a delightful consumer experience is at the core of what we do. From building scalable services that enable massive concurrency to managing complexities of live streaming from video acquisition to authentication to delivery, we prepare for failure in the system. We load test our infrastructure extensively to identify failure points.”

Commenting on the record, Vinod Thadani, Chief Digital Officer, Mindshare South Asia, said,

“Achieving 25.3 million simultaneous viewers in any match is no mean feat. The nail-biting semi-final saw Hotstar’s viewership rise steadily and during the last leg of the game, the viewership increased nearly with every ball! Also, what’s remarkable is the fact that these numbers were attained for a disrupted semi-final played over two days. It’s anyone’s guess what the figures would’ve been had India made it to the finals. Hotstar would’ve definitely surpassed these numbers and set new global standards.”

In addition to India, Hotstar brought the ICC Cricket World Cup to consumers in the US and Canada as well, who tuned in to the platform via the app, on the web (us.hotstar.com and ca.hotstar.com), Google play store, app store, as well as on living room devices like Roku TV, Apple TV, Amazon Fire TV Stick, Android TV, and Samsung Smart TV.

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