Hotstar launches WatchN’Play for IPL
WatchN'Play is a skill-based game wherein a user gets to test his cricket knowledge and expertise along with millions of other users tuned into the match
Hotstar, the streaming platform, brings to its fans, Watch’NPlay ahead of the IPL.
WatchN'Play is a skill-based game wherein a user gets to test his cricket knowledge and expertise along with millions of other users tuned into the match. The game takes the Indian cricket enthusiasts' innate behaviour of providing running commentary on player performance and strategy, into an actual game where they stand to win big.
The game, set to redefine the bar for engagement on Hotstar this Vivo IPL, is the outcome of the brand's insight that, whether fans realise it or not, they are intuitively always tapping into their knowledge of cricket and their favourite players to gauge the result of each ball. By shining a spotlight on what goes through a viewer’s mind at a deeper level, uncovered the idea that every sports fan would derive greater excitement and joy in actually participating in the game and testing their cricket acumen as the match progresses, as opposed to merely watching it.
While actually playing cricket for their favourite team may be a distant dream for most fans, WatchN'Play provides an opportunity for every cricket enthusiast to apply their knowledge of the game, and compete with millions of other fans throughout the country.
Hotstar’s new ad film encapsulates this message, bringing it to life through the eyes of its protagonist – Duggal in the Hindi language film and Swamy in the Tamil and Telugu language film. The protagonist is seen to correctly call out the result of each ball, becoming increasingly popular in the process, until one day the people around him realise that they have all been doing the exact same thing, without knowing how to express this knowledge. The ad film concludes with everyone, along with the protagonist, using Hotstar’s Watch’NPlay to choose their expected result of the next delivery.
Hotstar's WatchN'Play is set to drive unprecedented engagement by bringing viewers even closer to their favourite game.
Also, Hotstar has announced a live sports subscription package of Rs 299. It will include streaming of all the live sports action on Star Sports. This plan has been well timed with the tournament in an attempt to get more subscribers. Otherwise, the OTT platform will continue providing delayed sports coverage to its free subscribers. This includes the league and other sports properties of Star Sports.
Agency : DDB Mudra Group
Director : Nikhil Rao
Production House : Jamic Films
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