Google launches new AdWords experience

With the aim of providing a faster and more intuitive AdWords for advertisers to reach their business goals, Google India has launched an all new AdWords experience

by exchange4media Staff
Published - Oct 13, 2017 8:37 AM Updated: Oct 13, 2017 8:37 AM

With the aim of providing a faster and more intuitive AdWords for advertisers to reach their business goals, Google India has launched an all new AdWords experience. The innovations in AdWords will help businesses reach their customers in a more effective and faster way. This experience will load pages faster—on average, 20 per cent faster—so that the information needed is accessed instantly.

Jerry Dischler, Vice President of Product Management, AdWords commented, “Since introducing AdWords 15 years ago, we’ve seen a fundamental change in the way people find what they want when they want it. We now use multiple devices throughout the day, and watch more videos and visit more websites and apps than ever before. This rise in complexity has created the need to reimagine AdWords, and over the past year, our product teams have been thinking hard about how we can make AdWords as relevant for the next 15 years as the first 15. With the new AdWords, there is less clutter and more intuitive workflows, allowing advertisers to now quickly make the changes that will move their business forward.”

Aiming to remove clutter, making navigation a breeze and giving more reasons for people to click, Google has launched a number of new features - extensions, call bid adjustments and the “Landing pages” page built exclusively for the new experience.

Extensions enhance valuable information such as links, phone numbers or promotions. Globally, with new design and layout, customers like iProspect North have saved 30 per cent more time on average when completing everyday tasks

‘Call bid adjustments’ allow advertisers to control how often the call option appears with your search ads. Call bid adjustments, available exclusively in the new AdWords experience, can be used to increase bids on campaigns that drive valuable phone calls.

‘Landing pages’ page to help you see how your landing pages are performing. On this new page, advertisers will be able to identify which URLs in their account are mobile-friendly, which ones drive the most sales, and which ones may require attention.

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