Consumers live their lives seamlessly across online & offline: Viral Oza

Brands have to treat the online and offline spaces accordingly, and the consumer engagement journey that the brands craft has to be seamless as well, says the Mktg Director of Nokia India

by Simran Sabherwal
Published - Oct 17, 2013 8:33 AM Updated: Oct 17, 2013 8:33 AM
Consumers live their lives seamlessly across online & offline: Viral Oza

Brands have to treat the online and offline spaces accordingly, and the consumer engagement journey that the brands craft has to be seamless as well, says the Mktg Director of Nokia India  More

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