Brands across fashion beauty & jewellery say reels, styling content, occasion-led campaigns and influencer partnerships are helping bridge gap between digital engagement and offline conversions

Sunidhi Vijay May 29, 2026 9:12 AM

The challenge is that omnichannel growth is expensive on both ends, say industry players but they also note the need to invest in exclusive stores, shop-in-shops, and large-format retail partnerships

Sunidhi Vijay May 13, 2026 8:55 AM

Himanshu Verma has held leadership roles at Pine Labs, Freecharge, Bharti Airtel, Samsung India, Vodafone, among others

e4m Staff Mar 19, 2026 12:41 PM

Several experts told exchange4media that in 2026, success will no longer be defined by storytelling alone, nor by conversion metrics in isolation

Pooja Yadav Jan 2, 2026 8:40 AM

The store carries a limited assortment compared with Instamart’s online catalogue and is positioned as a touchpoint for consumers to interact with products in person

e4m Staff Dec 22, 2025 5:23 PM

This year, online and offline finally stopped behaving like competing channels and began operating as one continuous commerce system

Pooja Yadav Dec 22, 2025 9:28 AM

Guest Column: Prasanth Challapalli, Chief Digital & Innovation Officer at Havas Creative Network India, on how AI can help offline retailers identify customers, personalise at scale and boost sales

Prasanth Challapalli Jul 31, 2025 8:59 AM

As per experts, brands are expanding their digital presence but also pursuing strategic acquisitions to be relevant in the retail landscape

Soumya Gawri Sep 17, 2024 9:00 AM

Several D2C brands have in the recent past opened offline stores in India. We assess the impact of the transition on sales, brand identity and overall growth

Soumya Gawri Sep 11, 2024 9:20 AM