nokia-india

The videos showcase camera features of Nokia smartphones with festive messaging and has garnered 15,319,237 views on YouTube
Misbaah Mansuri Oct 24, 2018 8:10 AM

News & IPL continue to be favourite properties on TV among brands this year. Though a clear fragmentation is not visible, in some cases budget allocation towards news has gone up without affecting IPL spends
Abhinav Trivedi Apr 21, 2014 8:21 AM

"It is always easy to talk about the brand's beliefs when everything is going well, but the true test is when things get difficult," says the Marketing Director of Nokia India
Priyanka Mehra Nov 8, 2013 7:38 AM

Data-driven marketing will gain in significance only when it can segment and infer distinctive and personalised results for every single consumer, say industry experts
Ankur Gaurav Oct 23, 2013 8:35 AM

Brands have to treat the online and offline spaces accordingly, and the consumer engagement journey that the brands craft has to be seamless as well, says the Mktg Director of Nokia India
Simran Sabherwal Oct 17, 2013 8:33 AM

Small businesses related to music, movies, education and food as also bigger brands can use YouTube’s latest offer to create a multiplier effect
Priyanka Nair May 13, 2013 7:27 PM

With the kind of competition that exists now, the only way brands can survive is to let their consumers take control, says Nokia India’s Mktg Director
Saloni Surti Mar 7, 2013 8:05 PM

Great monetisation opportunities have opened up for handset manufacturers, service providers and app developers, says Viral Oza of Nokia India
Noor Fathima Warsia Sep 20, 2012 8:22 PM