Nokia Alia Bhatt?blur=25

The videos showcase camera features of Nokia smartphones with festive messaging and has garnered 15,319,237 views on YouTube

Misbaah Mansuri Oct 24, 2018 8:10 AM


This campaign is focused on the millennial generation. The campaign starts with two digital films featuring the actress.

e4m Desk Jul 13, 2018 1:40 PM

Nokia India head P Balaji puts in his papers?blur=25

Balaji will remain with Nokia as advisor till October of this year. The company has entrusted additional responsibilities as acting area head to Ajey Mehta, Head of Sales Operations (IMEA) in the interim, according to media reports

e4m Desk Aug 6, 2014 8:37 AM

Marketers balancing spends between news and IPL?blur=25

News & IPL continue to be favourite properties on TV among brands this year. Though a clear fragmentation is not visible, in some cases budget allocation towards news has gone up without affecting IPL spends

Abhinav Trivedi Apr 21, 2014 8:21 AM

Tupperware India appoints Chandan Deep Singh Dang as CMO?blur=25

Dang will be responsible for conceptualising, designing & implementing strategic initiatives to drive the company's growth in India. He will also handle institutional sales for Tupperware

e4m Desk Jan 17, 2014 7:50 AM

Courage of conviction makes brands stand apart: Viral Oza?blur=25

"It is always easy to talk about the brand's beliefs when everything is going well, but the true test is when things get difficult," says the Marketing Director of Nokia India

Priyanka Mehra Nov 8, 2013 7:38 AM

Is 'Big Data' big enough for marketers??blur=25

Data-driven marketing will gain in significance only when it can segment and infer distinctive and personalised results for every single consumer, say industry experts

Ankur Gaurav Oct 23, 2013 8:35 AM

Consumers live their lives seamlessly across online & offline: Viral Oza?blur=25

Brands have to treat the online and offline spaces accordingly, and the consumer engagement journey that the brands craft has to be seamless as well, says the Mktg Director of Nokia India

Simran Sabherwal Oct 17, 2013 8:33 AM

YouTube's subscription-based channels open new avenues for brands?blur=25

Small businesses related to music, movies, education and food as also bigger brands can use YouTube’s latest offer to create a multiplier effect

Priyanka Nair May 13, 2013 7:27 PM

We are fighting a drought of attention: Viral Oza?blur=25

With the kind of competition that exists now, the only way brands can survive is to let their consumers take control, says Nokia India’s Mktg Director

Saloni Surti Mar 7, 2013 8:05 PM

“Indian mobile users have matured to 2nd & 3rd devices”?blur=25

Great monetisation opportunities have opened up for handset manufacturers, service providers and app developers, says Viral Oza of Nokia India

Noor Fathima Warsia Sep 20, 2012 8:22 PM

Nokia appoints P Balaji as VP & MD, India?blur=25

Balaji will be responsible for growing Nokia’s mobile phones and smart devices business in India. He was earlier MD of Sony Mobile Communications, India

e4m Desk Jul 14, 2012 8:45 PM