#AssemblyElections2019 saw Twitter stay abuzz with 3.2 mn tweets in a month

The top re-tweeted posts were of PM Narendra Modi announcing his campaigning details for Maharashtra and Salman Khan’s tweet urging people to vote

e4m by exchange4media Staff
Updated: Oct 29, 2019 9:07 AM
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Political chatter is the flavour of the season and Twitter has played a key role in facilitating conservations around the assembly polls that concluded last week. #AssemblyElections2019 saw 3.2 million tweets in a month’s time between September 21 and October 24, 2019.

This time around, apart from political parties who took to the platform to announce their agenda, setting pace to the polls were citizens of Haryana and Maharashtra who discussed the development agenda and shared their views directly with contesting leaders.

Among the most mentioned state leaders on Twitter were Devendra Fadnavis, Manohar Lal Khattar, Aaditya Thackeray, Sharad Pawar and Subhash Barala.

Among the contesting parties in Maharashtra, the official handles of BJP-Shiv Sena alliance took the lead with 38 per cent share of mentions, followed by the Congress-NCP alliance at 33 per cent. In Haryana, the BJP garnered 54 per cent of the share of mentions followed by Congress at 40 per cent.

What is a Twitter battle without trending hasthtags. The top tweeted hashtags included #MaharashtraAssemblyPolls, #HaryanaAssemblyPolls, #Maharashtra, #Election2019 and #महाराष्ट्रविधानसभानिवडणूक.

The top 3 retweeted tweets for Assembly Elections 2019 were that of Prime Minister Narendra Modi announcing his campaigning details of Maharashtra followed by Salman Khan’s tweet urging people to vote. The third most retweeted one was Deepender S Hooda’s tweet with a comment on Khattar Sarkar.

This time around Twitter initiated a video series in collaboration with Young Leaders for Active Citizenship and Policy and Development Advisory Group called #HerPoliticalJourney. This video series aimed to bring to life the vision, stories, struggle, triumph and indomitable spirit of featured women politicians. Recorded in English, Hindi and Marathi, women political leaders shared how Twitter brought them closer to their constituents. This apart, Twitter also enabled political leaders across the two polling states to host #ChaupalOnTwitter ahead of the Assembly Elections.

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