Andhra Pradesh sees highest spends on political advertisements on Google

Political parties and candidates have spent a total of Rs 37,616,400 for 831 political ads on Google in the past month and a half

e4m by Tasmayee Laha Roy
Updated: Apr 4, 2019 10:40 AM

Andhra Pradesh saw the highest investments in political advertising on Google, to the tune of Rs 1,73,56,100, with YSR Congress based in Andhra and Telegana being among the top spenders.

With elections just about a week away, Google has come up with an India Transparency Report for Political ads. BJP spent Rs 12,148,600 on 554 advertisements since February 2019. The report was released by Google India on Thursday with specifics of spends on political ads since February 19. 

Political parties and candidates have spent a total of as much as Rs 37,616,400 for 831 political ads on Google in the past month and a half, according to the report.

YSR Congress party spent Rs 10,434,500 on 107 advertisements. The Congress spent only about Rs 54,100 on 14 Google ads.

According to the report, which would be updated weekly, two digital agencies putting advertising on behalf of Telugu Desam Party’s Chandrababu Naidu put up ads worth Rs 14.8 crore on 89 ads.

Among ad spent as per geography, after Andhra Pradesh comes Telengana at Rs ₹7,278,300 followed by Uttar Pradesh at Rs 1,847,300. Then there are other states such as Maharashtra that spend Rs 1,719,500 on political advertisements followed by Bihar at Rs 1,053,300. Delhi’s spends stood at Rs 996,500. The lowest spend of only Rs 800 came from Andaman and Nicobar Islands.

The report is part of Google’s initiative to make the Lok Sabha elections transparent. Google enforced its election ads policy for India on February 20, 2019. The policy requires advertisers running election ads in India to provide a pre-certificate issued by the Election Commission of India (ECI), or anyone authorized by the ECI, for each ad they wish to run. Further, Google verifies the identity of advertisers before their election ads run on its platforms. Google platforms are disclosing who has paid for the ad.

For most ad formats, Google automatically generates a “paid for by” disclosure, using the information provided during this verification process. The disclosure displays the organisation name or individual name to users who see the ad.

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