Cheil India already a top contender at Cannes Lions with two shortlists
The best bets from the agency are Good Vibes App, Samsung Technical School – Seema Nagar campaign, and Adidas U17 FIFA Campaign #HeretoCreate
Cheil Worldwide India has emerged as one of the strong contenders from India already. The agency has bagged two shortlists in the Innovation Lions and Glass Lions categories. Here are the best bets from the agency for Cannes Lions International Festival of Creativity.
Good Vibes App
This campaign has already been shortlisted in the Innovation Lions category this year. Conceptualized, designed and developed in-house by Cheil, Good Vibes app brings together the power of creative thinking, technological innovation for a meaningful purpose. Through the language of vibrations, the Good Vibes app gives the deafblind a much needed tool to communicate. The app is on the Google Play store.
Good Vibes app is the first ever two way communication tool for deafblind community. The app can take ‘tactile input’ and transmit it as ‘tactile output.’ The app has no visible UI, and works on a set of hand gestures and taps, helping the deafblind community to connect and chat with each other from wherever they are. It has already bagged a graphite pencil at the D&AD awards under the Digital Design – Beta Category.
Samsung Technical School – Seema Nagar campaign
The campaign has been shortlisted in the Glass Lions Category. This second edition of the Sapne Hue Bade campaign follows the real life story of Seema Nagar, who was a student of the Samsung ITI/MSME programme in Jaipur. In the ad, Seema, a small town girl, grows up in a typical household that believes that women belong in the home. Within two days of its launch, the ad received approximately 13 million views on YouTube. The campaign has already been shortlisted in the Glass Lions category.
Adidas U17 FIFA Campaign #HeretoCreate
Cheil leveraged India’s first ever FIFA event, the Under 17 World Cup, to inspire young football talent in India and to kick start a football revolution. The film showcased how football caught the imagination of India both on and off the pitch. Conceptualised by Cheil WW India, the film captured the incredible landscapes of India, from the streets of old Delhi and Mumbai, the beaches of Goa, to the legendary maidens of Kolkata.
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