The airline is the first regional carrier to leverage the Facebook AR ads format, enabling consumers to play the game directly from Facebook’s newsfeed without additional applications

exchange4media Staff Dec 12, 2019 4:56 PM

Guest Column: Chintamani Rao, renowned Strategic Marketing and Media Consultant, recounts Tara Sinha's contributions to the field of advertising

Chintamani Rao Dec 12, 2019 4:39 PM

The cricketer is the first non-footballer to be appointed as Brand Ambassador by LaLiga globally and will be the face of the league in India

exchange4media Staff Dec 12, 2019 3:14 PM

The marketing performance company will continue managing the CPG conglomerate’s full media brief, covering online & offline media strategy, planning and buying

exchange4media Staff Dec 12, 2019 3:11 PM

The virtual assistant Professor Simply Simple will make concepts like mutual funds comprehensible for laymen

exchange4media Staff Dec 12, 2019 3:05 PM

Bohemian Rhapsody will premiere on Star Movies on 15th December 2019 at 9 pm

exchange4media Staff Dec 12, 2019 1:13 PM

The #DebrisTrackerChallenge garnered support from celebrities such as Sonu Sood, Neha Dhupia, Ali Asgar, Chetan Bhagat and Mouni Roy

exchange4media Staff Dec 12, 2019 12:49 PM

The move will enable Havas to expand and evolve as an integrated service provider at a time when competitors are also aggressively pursuing acquisitions

exchange4media Staff Dec 12, 2019 12:16 PM

Signing a three-year deal with PUMA, Chhetri now joins the brand’s roster of global players like Antoine Griezmann, Romelu Lukaku, Luis Suárez and Sergio Aguero

exchange4media Staff Dec 12, 2019 11:06 AM

Malhotra, Founding Partner, CEO, The Social Street, spells out the trends and challenges of the OOH sector, and how the industry has fared this year

Noel Dsouza Dec 12, 2019 8:58 AM

According to experts, marketers can still target their audience but with the right tools; customers to get the power of opting for ads relevant to them   

exchange4media Staff Dec 12, 2019 8:56 AM

Thrive offers a tailored & strategic approach that is adapted to the increasingly complex landscape of content creators and platforms

exchange4media Staff Dec 12, 2019 8:54 AM

Experts say TikTok's appeal among millennials makes it an effective engagement tool for brands

Ruhail Amin Dec 12, 2019 8:52 AM

Navin Shenoy, Head Marketing, Youth, Music & English Entertainment, Viacom18, talks about MTV’s evolution over the years and how it continues to remain relevant to the youth today

Arpita Mukherjee Dec 12, 2019 8:50 AM

Motion Content Group and Film Critics Guild, in collaboration with Vistas Media Capital, recognised talent in storytelling through the Critic's Choice Shorts and Series Awards (CCSSA)

Ronald Rodrigues Dec 12, 2019 8:29 AM

To boost digitised personal and offline engagements for Livspace, Essence will manage offline media, analytics, integrated media planning, advertising operations, and digital media for the brand

exchange4media Staff Dec 12, 2019 8:28 AM

The ad world recounts memories of Sinha, the first Indian woman to set up an advertising agency, who paved the way for generations to follow

Misbaah Mansuri Dec 12, 2019 7:34 AM